Consumer Goods

CPG Brand Natalist Launches New Products to Support Every Stage of the Reproductive Journey

Natalist, a women’s health company, that offers consumers fertility, pregnancy, and postpartum essentials is launching four new products, including CoQ10 Gummies, Prenatal Gummies, Pregnancy Test Strips, and an at-home collection Women’s Fertility Test. These products are now available at Natalist.com and at retailers nationwide. “A recent Natalist survey told us that 75% of consumers don’t feel particularly confident in understanding their fertility…

Following the Acquisition by Reckitt Last Year Intimate Care Brand Queen V Relaunches with a Focus on the Vaginal Microbiome

Queen V was founded in California by Lauren Steinberg as a response to her frustration at finding a feminine wellness solution that was safe, easy to use, affordable, and effective. Through conversation with her gynecologist, Steinberg grew to understand the importance of the vaginal pH and microbiome, and how this precious balance was vital in fending off the frequent yeast infections and…

Intimate Care Brand Kushae Raises $1.25M to Invest in DTC & Wholesale Growth

Intimate care brand Kushae was founded in 2018 by Kimba Williams and OB/GYN Barbara McLaren to create a chemical-free solutions to the feminine care issues they were all so familiar with. In 2021 Williams, who initially bootstrapped and funded the DTC company with $200K she won in pitch competitions, eventually decided it was time to fundraise and today the company announced a…

Bladder Care Startup Jude Raises £2m in Pre-Seed Funding to Invest in R&D

1 in 3 women or 14 million people in the UK are affected by incontinence, yet when Peony Li initially set out to raise for her startup Jude, a UK-based startup focused on bladder care, she was told by investors that the space wasn’t “sexy enough”. She proved them wrong and today the company is announcing a £2M pre-seed round led by…

Knix’s International Women’s Day Campaign “Big. Strong. Woman.” Features Ashley Graham

Ahead of Women’s History month and International Women’s Day, Knix, the intimate apparel brand, announces its new brand film: Big. Strong. Woman, starring supermodel, and Knix Global Brand Ambassador, Ashley Graham.  The film was conceptualized by Knix Founder and CEO, Joanna Griffiths and Ashley Graham, through a shared experience navigating various gender barriers, while both pregnant with twins, the film highlights the common female experience of…

Kimberly-Clark Acquires a Majority Stake in Thinx

Kimberly-Clark Corporation (KCC) has acquired of a majority stake in Thinx, leading company in the reusable period and incontinence underwear category. The company made an initial minority investment in Thinx in 2019. Thinx is a family of four brands dedicated to creating products that support bodies from puberty to post-menopause. Together, Thinx, Thinx (BTWN), Speax by Thinx, and Thinx for All. The…

Kindbody Gets into DTC Products with the Launch of New Fertility Tests for Women and Men

Last June fertility company Kindbody known for its innovative fertility care delivery model, raised a $62M in Series C growth capital. And the company is putting the fresh funds to work. After expansion to new geographies in the U.S. throughout the second half of last year, the company is now getting serious about at-home testing and virtual care with the launch of…

A Visit to Procter & Gamble’s (Seemingly All Male) Metaverse

A couple of months ago I got my first Oculus and *really* got into Beat Saber. And while I still do enjoy the occasional VR gaming experience, lately I’ve become even more aware of and excited about the opportunities the Metaverse has to offer beyond gaming (Also in healthcare! More on that soon!) and I was quite intrigued when I saw the…