Consumer Goods

Lunette, Known for Its Menstrual Care Products, Expands into Intimate Care

Period Care company Lunette has launched a new intimate care product line to join its popular Menstrual Cup. The new Lunette Intimate Cleanser and Lunette Intimate Wipes are the first to be a part of Lunette’s expansion into more holistic, intimate care. Like its original Menstrual Cup, both new, products are crafted with Nordic plant-based ingredients. The soap-free Lunette Intimate Cleanser moisturizes by…

Launched: ‘Love, MeMeMe’, a New Gender-Neutral Self Care Brand and CBD-based Product Line

Love, MeMeMe is a new self care brand on a mission to reclaim the concept of ‘Me Time’. The brand has curated a line of gender-neutral self care products fusing CBD and other active ingredients. The message? Self care starts with self love. To launch the brand, Love, MeMeMe has enlisted British singer songwriter and rising star, Mae Muller to debut the…

Hair Wellness Company Nutrafol Launches a New Postpartum Hair Nutraceutical

Nutrafol has launched a new physician-formulated nutraceutical supplement, Nutrafol Postpartum, that targets the root causes of hair thinning for women in the postpartum period. This is the newest addition to the company’s existing lineup of supplements. Nutrafol Postpartum joins Nutrafol Women and Nutrafol Women’s Balance to support hair health through key stages of a woman’s life, including peri- and post-menopause and now…

Belabumbum and Joyja Launch a New Line of Sustainable Leak-Proof Underwear and Ultra-Absorbent Nursing Pads

Belabumbum, a line of ethically sourced loungewear & intimates made specially for mothers, has announced a new collaboration with fellow Adore Me sister brand Joyja. Joyja creates eco-friendly period panties. Together the brands are now launching a line of leak-proof underwear and ultra-absorbent nursing pads. According to reports, one in three women experience fluid releases during pregnancy and after birth for a variety…

Swiftarc Launches a New Fund Aimed at Women-Led Startups Building the Future of Beauty and Wellness

Swiftarc Ventues has announces a new §10M fund to invest in female-founded beauty and wellness companies. Swiftarc was founded by Sid Jawahar in 2019; this is the VCs fourth fund. In a recent interview with Techcrunch he explains: “The beauty industry in stuck in time where 75% to 80% of sales are still made from wholesale. E-commerce and digitally native brands are…

Adidas Launches a New Line of Period-Proof Leggings

Adidas has launched a new line of period-proof tights, that protect against leaks when worn with a tampon or pad. This product launch is part of Adidas’ roadmap of innovations to better service women in sport. The company has also collaborated with sports research scientist Dr. Georgie Bruinvels and Orreco, a athlete-focused bio-analytics company to create free resources and lesson plans for…

Women’s CBD Brand Winged Launches a New Adaptogen-Powered Product Line

Women’s wellness CBD brand Winged is expanding its offerings with a new line of adaptogen-based products designed for important moments throughout a woman’s day. The five ingestibles, which can be stacked or taken independently, were created to help women wake up refreshed, have energy all day long and overcome the stress of today’s crazy world. Winged first launched in 2019 with a…

Hair Wellness Company Nutrafol Launches a New Postpartum Hair Nutraceutical

Nutrafol, a leading hair wellness company, has launched a first-of-its-kind, physician-formulated nutraceutical supplement, Nutrafol Postpartum, that targets the root causes of hair thinning for women in the postpartum period. The newest addition to the company’s existing lineup of natural, clinically effective hair wellness supplements, Nutrafol Postpartum joins Nutrafol Women and Nutrafol Women’s Balance to support hair health through key stages of a…