Kimberly-Clark Corporation (KCC) has acquired of a majority stake in Thinx, leading company in the reusable period and incontinence underwear category. The company made an initial minority investment in Thinx in 2019.
Thinx is a family of four brands dedicated to creating products that support bodies from puberty to post-menopause. Together, Thinx, Thinx (BTWN), Speax by Thinx, and Thinx for All. The company’s mission is to bring sustainable and comfortable menstruation and incontinence products to market.
KCC is active in more than 175 countries. Its portfolio includes well-known brands Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll.
“Our investment in the success of Thinx represents a compelling strategic fit as we build our portfolio of period and light bladder leakage solutions, and we are excited for the opportunity this expanded partnership will provide to both Kimberly-Clark and Thinx,” said Russ Torres, Group President of Kimberly-Clark’s North American consumer business. “The investment in Thinx paves the road for collaboration and allows us to work together to drive category growth with our retail partners while continuing to support Thinx in direct-to-consumer channels.”
“Kimberly-Clark invented the ‘femcare’ category 100 years ago and Thinx invented the ‘femtech’ category nine years ago. It’s fitting that we will be working more closely with a like-minded organization to realize our mission and vision, and to enable Thinx underwear to more quickly become a mainstream product for period and bladder leak needs,” said Maria Molland, CEO of Thinx. “I’m so proud of the work this team has done to get to this point and thrilled that Kimberly-Clark is dedicated to not only helping us retain our entrepreneurial character, but also giving us the opportunity to tap into their expertise to accelerate our growth and ability to innovate.”
“We have tremendous respect for Thinx and its accomplishments in period and light bladder leakage reusable underwear,” said Alison Lewis, Chief Growth Officer for Kimberly-Clark. “The Thinx value proposition is particularly meaningful because it’s rooted in purpose and consumer need. We’re excited to partner with Thinx to bring these breakthrough products to more people and accelerate growth in this category.”