DTC

Menopause Brand Womaness Is Now Sold at Ulta, the Largest Beauty Retailer in the U.S.

Menopause brand Womaness has announced a new partnership with Ulta Beauty, the largest beauty retailer in the U.S. Starting today, Womaness will be sold in select Ulta Beauty stores and online. The partnership signals an important moment in retail by providing access and visibility to items that cater specifically to the needs of the 40+ woman – an often overlooked segment. Womaness…

Ovaterra Launches New Prenatal Vitamins 

Ovaterra, a brand by Fertility Nutraceuticals, a woman-led, leading lifestyle reproductive health company, is adding two new prenatal supplements to its product portfolio: Advanced Prenatal and Advanced Prep 35-39.  The company’s new prenatal supplements were developed in collaboration with Rebecca Fett, best-selling fertility author, whose books include It Starts with the Egg and Brain Health from Birth. Her background in molecular biology…

Menopause Company Bonafide Acquires SAM-e Nutritional Technology

Bonafide, the women’s healthcare company focused on introducing a more natural approach to managing menopause symptoms with first-of-its-kind, evidence-based, OTC medical products, has acquired a patented, enhanced formulation of S-adenosylmethionine (SAM-e), with triple the bioavailability of competitor products. This acquisition boosts Bonafide’s patent holdings to more than 50 issued and pending patents that it owns or exclusively licenses and exemplifies its strategy…

Equilibria Acquires Gen-Z Focused CBD Brand Fleur Marché

Equilibria, a functional wellness company that combines CBD e-commerce with wellness consultation services, has acquired Fleur Marché, a Gen-Z focued CBD brand. As the company looks to expand its offering of innovative, daily wellness solutions to women of all ages and stages, the acquisition brings together two female-led brands that share a mission of democratizing plant-based therapies such that all women have access…

UK-based Intimate Care Brand WooWoo Raises £750K in Seed Funding to Expand to the U.S.

UK-based intimate care brand WooWoo has raised £750K to expand to the U.S. after successfully expanding to France, Italy, Spain, Germany, Sweden, Norway, Finland and Australia in 2021. Besides further international expansion the new funds will be used for R&D. WooWoo was founded in 2016 by Lucy Anderson and launched in 2018 with support from Superdrug. Today the brand is stocked by a number of leading retailers but the brand’s main business…

Intimate Care Brand Kushae Raises $1.25M to Invest in DTC & Wholesale Growth

Intimate care brand Kushae was founded in 2018 by Kimba Williams and OB/GYN Barbara McLaren to create a chemical-free solutions to the feminine care issues they were all so familiar with. In 2021 Williams, who initially bootstrapped and funded the DTC company with $200K she won in pitch competitions, eventually decided it was time to fundraise and today the company announced a…

Bladder Care Startup Jude Raises £2m in Pre-Seed Funding to Invest in R&D

1 in 3 women or 14 million people in the UK are affected by incontinence, yet when Peony Li initially set out to raise for her startup Jude, a UK-based startup focused on bladder care, she was told by investors that the space wasn’t “sexy enough”. She proved them wrong and today the company is announcing a £2M pre-seed round led by…

FemTec Health Launches Its DTC Brand Awesome Woman to Personalize and Transform the Healthcare Experience for Women

A couple of months ago FemTec Health first made the news, when it came out of stealth with a big vision for the future of women’s health, more than $38M in fresh funding and a leadership team of industry veterans that includes Livongo co-founder Dr. Kimon Angelides, Dr. Kimberly Capone, previously Head of Microbiome Platform at Johnson & Johnson, and Dr. Laura…