DTC

German DTC Menopause Startup XbyX Closes a 7-Figure Pre-Series A Round

The Berlin-based femtech company XbyX – Women in Balance, founded in 2019 by Peggy Reichelt and Monique Leonhardt, is a D2C platform for women in midlife offering scientifically founded, holistic solutions for menopause and healthy aging. After growing its customer base to over 50,000 women and doubling its revenue in 2022, the company has now announced a 7-figure pre-series A financing round,…

Oya Femtech Apparel Raises $1.3 Million in Oversubscribed Pre-Seed Funding

Oya Femtech Apparel, an innovative line of performance wear engineered for feminine health has raised $1.3M in pre-seed funding led by Sivers Innovation Lab. Other participants in the round include REI Path Ahead Ventures, R/GA Ventures, an SPV managed by Union Heritage Venture Partners and Techstars Sports. Oya Co-founder Mitchella (Mitch) Gilbert is one of only 200 Black women to have ever…

Cycle Care Marketplace Startup Unfabled Partners with E-Pharmacy; Now Offers Online Pharmacy Services

Unfabled, an e-commerce startup dedicated to menstrual wellbeing and hormonal health, is partnering with E-pharmacy, an online pharmacy platform run by clinicians and regulated by the General Pharmaceutical Council. Goal of the collaboration is to offer Unfabled customers specialist support and practical online solutions beyond the consumer products already available on the platform. How it works Visitors to Unfabled can easily navigate…

TCM Platform Elix’s Hero Product ‘Cycle Balance’ Shows Promise in Clinical Trial

Elix, the first digital platform to combine Traditional Chinese Medicine (TCM) with a proprietary algorithm to empower self-healinghas announced the results of a clinical trial that validates the efficacy of its signature product, Cycle Balance, a personalized formula of medicinal herbs. Cycle Balance holistically supports menstrual symptoms by treating underlying hormonal imbalances, on significantly reducing the severity of 15 common menstrual symptoms…

Willow Launches ‘Mama Care’, a New Postpartum Skincare Line

About a month ago Willow launched a new line of accessory bags and cases for its signature breast pumps. This week the company is back with yet another announcement and brand extension: Mama Care, a new postpartum skincare line featuring nipple balm and breast & belly oil. Both new products are now available on OneWillow.com. Mama Care Nipple Balm is a “clean, ultra-moisturizing…

UK-based CBD Lifestyle Brand TRIP Adds $12M in Funding to Support the Company’s International Expansion

UK-based CBD lifestyle brand TRIP has raised $12M to support the brand’s international growth. Investors in the round include prominent entrepreneurs, business leaders and investors, including Maria Raga, the former CEO of Depop, and Christian Angermayer, Founder of Apeiron Investment Group. Known in the UK as the “Queen’s CBD,” having received the royal seal of approval by selling out of the Queen’s Windsor shop, TRIP was founded by…

Thinx Introduces Thinx Teens, A New Line of Affordable, Reusable Period Panties for Preteens and Teens

Leading period underwear brand Thinx is launching Thinx Teens, a new line of reusable and sustainable period panties with built-in leak protection, that will be available for as low as $16, a lower price than its predecessor, Thinx BTWN. With the new, lower price, Thinx Teens is one of the most affordable reusable period products for new menstruators. Thinx Teens is now available online…

Perelel Raises $4.7M in Seed Funding to Scale Its DTC Women’s Health Supplement Brand

DTC supplement brand Perelel has raised $4.7M in seed funding from Unilever Ventures, the venture arm of consumer packaged goods conglomerate Unilever, led the seed round with participation from Willow Growth Partners; M13 co-founder Courtney Reum; Revolve chief brand officer Raissa Gerona; Bumo co-founder and CEO Joan Nyugen; Glossier CMO Ali Weiss; Jenni Kayne CEO Julia Hunter; What’s Gaby Cooking founder Gaby Dalkin;…