DTC

UK-based CBD Lifestyle Brand TRIP Adds $12M in Funding to Support the Company’s International Expansion

UK-based CBD lifestyle brand TRIP has raised $12M to support the brand’s international growth. Investors in the round include prominent entrepreneurs, business leaders and investors, including Maria Raga, the former CEO of Depop, and Christian Angermayer, Founder of Apeiron Investment Group. Known in the UK as the “Queen’s CBD,” having received the royal seal of approval by selling out of the Queen’s Windsor shop, TRIP was founded by…

Thinx Introduces Thinx Teens, A New Line of Affordable, Reusable Period Panties for Preteens and Teens

Leading period underwear brand Thinx is launching Thinx Teens, a new line of reusable and sustainable period panties with built-in leak protection, that will be available for as low as $16, a lower price than its predecessor, Thinx BTWN. With the new, lower price, Thinx Teens is one of the most affordable reusable period products for new menstruators. Thinx Teens is now available online…

Perelel Raises $4.7M in Seed Funding to Scale Its DTC Women’s Health Supplement Brand

DTC supplement brand Perelel has raised $4.7M in seed funding from Unilever Ventures, the venture arm of consumer packaged goods conglomerate Unilever, led the seed round with participation from Willow Growth Partners; M13 co-founder Courtney Reum; Revolve chief brand officer Raissa Gerona; Bumo co-founder and CEO Joan Nyugen; Glossier CMO Ali Weiss; Jenni Kayne CEO Julia Hunter; What’s Gaby Cooking founder Gaby Dalkin;…

Sexual Wellness Brand Rosebud Woman Is Now Sold At Bloomingdale’s

Bloomingdale’s made the news about a year ago when the department store launched a sexual wellness online shop. And that shop now also sells Rosebud Woman, an inclusive brand known for its intimate moisturizers and other body care, marking the first topical peri- and menopause line within the shop. “We’re delighted that our V-care and performance body care products are available at Bloomingdale’s,…

Hers Introduces Six New Supplements Targeting Women’s Health

Hims & Hers, the multi-specialty telehealth platform, is introducing Hers Wellness Essentials, six new supplements formulated specifically for women. The new line includes probiotic supplements that support women’s general health, mental wellness, gut health, digestive health and skin health, as well as a daily libido supplement. The new supplements are now available at select CVS Pharmacy locations nationwide, CVS.com, ForHers.com, and now the new Hers…

Supplement Brand Rae Wellness Inks a Deal with Walmart and Is Now Available in 4,000 Stores in the U.S.

Supplement brand Rae Wellness closed a $9.5M Series A a year ago and starting today eleven of the companies signature supplements are available across 4,000 Walmart stores in the U.S. as well as on Walmart.com. Rae Wellness was founded in 2019 and has seen rapid growth as customers’ focus on their overall well-being increased throughout the pandemic. The expansion into Walmart stores…

Menopause Brand Womaness Is Now Sold at Ulta, the Largest Beauty Retailer in the U.S.

Menopause brand Womaness has announced a new partnership with Ulta Beauty, the largest beauty retailer in the U.S. Starting today, Womaness will be sold in select Ulta Beauty stores and online. The partnership signals an important moment in retail by providing access and visibility to items that cater specifically to the needs of the 40+ woman – an often overlooked segment. Womaness…

Ovaterra Launches New Prenatal Vitamins 

Ovaterra, a brand by Fertility Nutraceuticals, a woman-led, leading lifestyle reproductive health company, is adding two new prenatal supplements to its product portfolio: Advanced Prenatal and Advanced Prep 35-39.  The company’s new prenatal supplements were developed in collaboration with Rebecca Fett, best-selling fertility author, whose books include It Starts with the Egg and Brain Health from Birth. Her background in molecular biology…