DTC

Actress Naomi Watts and L Catterton Partner in Acquisition of Menopause-Focused Stripes Beauty

Actress Naomi Watts and L Catterton, a consumer-focused investment firm, have officially partnered to acquire Stripes Beauty, a company specializing in wellness products for menopausal women. Launched in 2022 by Watts, Stripes Beauty targets the beauty and wellness sector with a focus on the needs and challenges of menopause, providing personal care and beauty products, including nutritional supplements, skincare, haircare, and vaginal…

Women’s Health DTC Platform Unfabled Launches Consumer Insights Platform; Introduces New Range of Signature Supplements

UK-based women’s health and wellbeing platform Unfabled is launching Unfabled Labs, a new consumer insights and research platform aimed at driving innovation in the women’s health and wellbeing industry. The platform will leverage data from over 400,000 women and non-binary individuals to support the development of new products and services tailored to their specific health needs. “Significantly increasing the safe collection of…

Perelel Secures $6M Series A Funding Led by Unilever Ventures

Los Angeles-based Perelel Health, specializing in prenatal and postnatal vitamins, announced securing a $6M Series A investment, led by Unilever Ventures. Additional investors include Willow Growth and Selva Ventures. Founded in 2020 by Alex Taylor, Victoria Thain Gioia, and Dr. Banafsheh Bayati MD, OB/GYN, Perelel Health has shown consistent growth, evidenced by its year-over-year expansion. To date, the company has raised a…

Dr. Reddy’s Acquires Menopause Supplement Brand MenoLabs from Amyris in Chapter 11 Auction

Dr. Reddy’s Laboratories, a global pharmaceutical company headquartered in India, has acquired MenoLabs, a women’s health and dietary supplement brand, as part of Amyris Chapter 11 sales process. This acquisition was conducted through an auction, with Dr. Reddy’s successfully bidding $3 million for the women’s supplements label according to court documents. MenoLabs’ portfolio, now a part of Dr. Reddy’s offerings, includes seven…

Hey Freya Secures $500K in Angel Funding to Advance Women’s Wellness Through Doctor-Formulated Supplements

hey freya, a company dedicated to advancing women’s wellness, has recently completed a $500K Angel funding round led by Goddess Fun+d along with participation from other aligned investors and family offices. Founded in 2022 by Helkin Berg, Cecilia Tse, and Thara Vayali, hey freya has set its sights on offering a comprehensive solution to women’s top health concerns. Their solution encompasses at-home…

Ulta Beauty Partners with SOS for In-Store Product Sampling

Ulta Beauty, the largest beauty retailer in the U.S., has announced a partnership with SOS, the company set to transform wellness-on-the-go through its network of smart vending machines. the collaboration aims to enhance in-store product sampling by integrating digital elements into the traditional retail environment. As part of a trial program, SOS smart vending machines will be installed in 10 Ulta Beauty…

UK-based Bladder Care Startup Jude Adds $4.24M in Seed Funding Setting Sights on U.S. Market

Jude is the UK-based bladder care company, catering to people in mid-life who desire an active and independent lifestyle. The company offers online and on-the-phone assessments, tailored medical essentials, and holistic treatment plans that include supplements, kegel exercise plans, and bladder retraining programs. The startup has now raised a $4.24M seed round led by Eka VC, Joyance, Samos VC, and with grant…

New Research Shows How Social Enterprises Challenge Menstruation Stigma through Disruption and Multimodality

Each day, over 300 million women and girls worldwide experience a natural physiological process: menstruation. Yet this process is often shrouded in stigma, resulting in substantial negative impacts for women globally. Now, new research offers a novel perspective on how social enterprises in the menstrual products industry are working to disrupt and transform these stigmatizing narratives. A study recently published in the…