Meijer, a retailer serving customers across the Midwest, has unveiled a new offering in its intimates section: AnaOno x Tranquil & True, a collaborative collection featuring mastectomy bras designed to provide comfort and style for individuals who have undergone breast surgeries. This partnership brings together AnaOno, a leading mastectomy bra brand, and Tranquil & True, Meijer’s intimate apparel label, to offer inclusive undergarments for breast cancer survivors.
Founded in 2014 by Dana Donofree, AnaOno emerged from Donofree’s personal journey with breast cancer at the age of 27. Faced with the challenge of finding bras that fit her post-surgery body, Donofree combined her passion for style with her advocacy for women’s health to create a line of comfortable and supportive bras. AnaOno has since become a trailblazer in the industry, advocating for inclusivity and partnering with healthcare providers to destigmatize conversations about breast cancer.
“By pairing our Tranquil & True brand with this truly amazing women-owned business, we hope to make a difference in the lives of our customers who have undergone chest surgery or are battling breast cancer and inspire them to feel supported, confident, and empowered,” Repasch said. “Our goal is to provide a shopping experience where they can find everything they need for their families, including themselves.”
The AnaOno x Tranquil & True collection includes two styles of mastectomy bras designed to cater to the needs of breast cancer survivors. The Front Closure Bra offers post-surgery recovery support, while the Full Coverage Bra provides comfort and style throughout the healing process. Both bras prioritize comfort and adjustability, offering a combination of softness and practicality.
“I’m so honored and humbled to be a part of this evolving and important conversation around breast cancer, helping bring it out into the open instead of hiding it behind closed doors,” Donofree said. “Our ultimate goal is to make mastectomy garments accessible to all women who need them, no matter where they live or shop, and this partnership with Meijer gives incredible access to our garments in stores across the Midwest.”
The AnaOno x Tranquil & True line is now available in over 175 Meijer stores across six states, making mastectomy bras more accessible to breast cancer survivors throughout the U.S. Midwest.
