Every Thursday we send out a curated newsletter on all things femtech and women’s health innovation. This is an excerpt from the latest edition. If you’d like to subscribe, you can do so at the bottom of this page.

“Women’s health and wellbeing has long been underserved in the consumer goods industry. In OTO, a fellow female founded and focused business, we have found a shared vision, ethos and drive. The enlarged OTO Group will undoubtedly be an exciting and dominant force in the wellness industry.” South West Brands Founder Rebekah Hall. Image: OTO Group

Luxury wellness brand OTO acquires UK-based South West Brands to create lifestyle CPG platform OTO Group

MilkMate raises $5M after receiving FDA clearance for its in-office breast pumping solution.

Women-led Perci Health adds £3.4M in seed funding for its digital cancer care platform.

Breast pump maker Willow and telehealth company SimpliFed partner to offer virtual baby feeding support to new moms.

Biotech company Celmatix launches a novel PCOS drug program targeting melatonin receptors.

Women-led Candesant wins FDA clearance for Brella, its sweat control patch for hyperhidrosis management.

Avation Medical receives FDA clearance for its Vivally System, a wearable bladder control solution for urinary incontinence.

Ferring and BioInnovation Institute enter new strategic collaboration to accelerate innovation in women’s health.

Cayaba Care and Axia Women’s Healthpartner to address maternal health equity.

Metaverse: Essity creates virtual world focused on menstrual education in Roblox.

Global creative agency RAPP invites FemTech start-ups to apply for pro-bono marketing services by April 30th

RAPP has launched Series R, a health equity marketing accelerator program focused on elevating FemTech start-ups. Following the April 30th deadline, the winning U.S.-based start-up will receive RAPP’s pro bono marketing expertise, networking opportunities, and mentorship to help advance their mission.

The goal of Series R is to support one game-changing start-up bringing new solutions to market in a space where women, people of color, and other marginalized communities have traditionally remained underfunded. Amid the disparities that exist in the healthcare space, RAPP’s goal is to give the ideal candidate — a diverse start-up making bold moves in FemTech — the platform they need to be a catalyst for change across healthcare and beyond.

In the Know

5 Tactics that Drive Customer Retention and Loyalty for Femtech and Wellness Brands (Femtech Insider)

Menopause is Hot: These Beauty Brands Are Supporting Women Through Midlife (Forbes)

In counties with more Black doctors, Black people live longer, study finds (STAT News)

Women’s Health, Inc. (The Lancet)

As egg freezing becomes more common, fertility clinics hike storage costs (Washington Post)

Nine Months Later (This American Life)

What We Still Don’t Know About Periods (New Yorker)

Expanding femtech to advance sexual and reproductive health and rights (UN Women)

Time to build back equal global health leadership (Speaking of Medicine – PLOS)

How Our Definition of Healthy Fails Black Women (The Cut)

Ask the Expert about… Healthcare SEO

It’s been a year since the New York Times first  asked “Why did Facebook reject those ads?”. Fast forward one year, and despite improvements Meta made to its global advertising policy, ads are still getting rejected, advertising accounts continue to be taken down. So what is one to do? One answer could be a focus on SEO (search engine optimization).

But what’s the right way to get started with SEO? How can you get more traffic from Google? And how is the healthcare niche different from other niches?

For our latest “Ask the Expert” session we were joined by Patrick Stox, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs. Many of you submitted SEO questions for him and today we’re excited to finally share his answers! 👇

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