Two weeks ago Future Digital Founder Destinee Berman invited our community to join her for a tactical online marketing workshop all about retention for femtech and wellness brands. Destinee is a growth marketer with 20 years of industry experience working with brands such as Twitter, Sephora, and Microsoft. Her performance marketing agency Future Digital specializes in connecting customer acquisition (paid social/search) with retention (loyalty, subscription, repeat buyers) to create customer stickiness and increase profits for femtech, wellness & beauty brands.
With acquisition costs rising, keeping customers for the long term become more valuable than ever. Retaining customers while steadily acquiring new customers is one of the most sustainable and profitable ways to grow.By focusing on retention, you can create a loyal customer base that continues to purchase from your brand for years.
You can watch the recording below. Her recent digital marketing workshop for our audience taught eCommerce and DTC brands how to increase their profits and drive recurring/subscription revenue with effective email & SMS tactics. She covered how to:
- Increase customer repeat purchase rates and higher LTV with consistent nurture
- Convert single time purchasers into recurring & subscription customers with re-engagement
- Driver higher average order value and revenue per user through personalized offers
If you missed her session, don’t worry. You can watch it below!