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SimpliFed‘s mission is to provide judgment-free, on-demand virtual breastfeeding and baby feeding support to parents on their baby feeding journeys. The company started as a telehealth offering, raised $6M in seed funding last May, and has since built towards its vision of becoming a one stop shop for all things baby feeding. Just a couple of weeks ago the company announced a partnership with Nature’s One, to improve access to safe and affordable organic formula. Now the company is taking yet another step in its effort to build a holistic offering as it joins forces with Willow, maker of the world’s first in-bra wearable breast pump, who has recently branched out into other categories like apps, skin care, and accessories

“SimpliFed and Willow have a shared commitment to reduce the friction parents experience along their feeding journey – no matter what that looks like. Every mom’s baby feeding experience is just that: Her experience,” says Andrea Ippolito, Founder and CEO of SimpliFed. “Ninety-one percent of our patients report feeling less stress, less anxiety, and better about baby feeding after working with SimpliFed. By partnering with Willow, a trusted brand that understands the full spectrum of early motherhood, we can educate and empower hundreds of thousands of parents and ease their journey.” 

Willow and SimpliFed now provide moms virtual access to International Board-Certified Lactation Consultants (IBCLCs) regardless of insurance coverage. The IBCLCs are available to Willow moms to support feeding milestones, including prenatal, establishing breastfeeding, learning to pump, supply management, introducing formula, combo-feeding, returning to work, weaning, and more.

“We believe moms should feel confident and free to feed their babies the way they want to, and that doesn’t mean she won’t need support,” said Laura Chambers, CEO of Willow. “We are creating a community of credible voices to meet moms where they are on their feeding journey and with the help and unique content to help them through it. Moms need a village, and Willow has one for them.” 

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