Ecosystem

New Campaign: Sexual Wellness Brand HANX Wants You to “Open Up” about Vaginismus

Sexual wellness brand HANX has launched a new campaign called “Let’s Open Up” to raise awareness about vaginismus. The condition can make sexual activities, but also tampon use or pap-smears painful or even impossible. Last week HANX used Valentine’s Day as an opportunity to help people with vaginas have open conversations about vaginismus. Although vaginismus affects as many people as erectile dysfunction,…

Menopause Awareness: Astellas Pharma Buys Superbowl Commercial Spot to Ask “What’s VMS?”

Astellas Pharma has purchased a 30-second commercial during Super Bowl LVII to raise awareness about vasomotor symptoms (VMS), which are hot flashes and night sweats associated with menopause. The commercial features actress Carmella Riley asking women on the street about their experiences with VMS. Astellas has a new drug called fezolinetant in the works which treats moderate-to-severe VMS symptoms and has been…

Chrissy Teigen Promotes the Benefits of Cord Blood Banking in New Campaign with CooperSurgical’s Cord Blood Registry

Cord Blood Registry (CBR), a brand by fertility and women’s health company CooperSurgical, is the largest family newborn stem cell preservation company in the world. Founded in 1994 CBR helps parents store stem cells from cord blood and cord tissue for their children. CooperSurgical and CBR are now teaming to launch an educational campaign – starring no other than Chrissy Teigen –…

New UCLA Center Promotes Reproductive Science and Sexual Health

A new center at UCLA will bring together students, scientists, educators and physicians across a wide range of disciplines to support research and education initiatives designed to improve human reproductive health, promote healthy families and to advance the well-being of society. The UCLA Center for Reproductive Science, Health and Education aims to fill a void in reproductive health knowledge while developing new technologies to improve…

ChatGPT: Will AI Advance Female and Sex Health Education? 

This guest post was written by Diahala Doucouré, a content strategist who helps female and sexual health brands reach their target audiences. Her approach focuses on blending empathy and resourceful tactics to create content that resonates with the intended audience. You can find out more about her work and analysis pieces here. ChatGPT. It has been everywhere. That’s to say it took…

Ask the Expert: Ahrefs’ Patrick Stox Answers Your Questions about SEO for Healthcare Brands

It’s been a year since the New York Times first  asked “Why did Facebook reject those ads?”. The piece drew attention to the difficulties many women’s health and sexual wellness brands face when trying to advertise on Facebook. The article even caught Hillary Clinton’s eye, who challenged the folks at Meta to do better. Fast forward one year, and despite improvements Meta…

Ask the Expert: Lightmatter’s Stephanie Adams Answers YOUR Questions about Building & Scaling Digital Health Solutions

Remember our “Ask the Expert” Office Hours with Lightmatter’s Head of Product Stephanie Adams? Did you submit a question? Yes? Great! Because today is the day and we’re excited to share her answers to all YOUR most pressing questions about building, launching, and scaling digital health products and services. Meet the Expert: Lightmatter’s Head of Product Stephanie Adams Lightmatter is a US-based agency that brands, designs,…

Fermata Releases a New Femtech Market Map of Southeast Asia

According to a new analysis and market map released by Fermata Singapore a couple of weeks ago, the femtech industry in Southeast Asia (SEA) has grown over 70% within the past year. The report explores what solutions have emerged, what’s driving growth, and what can be expected in the future. Femtech in Southeast Asia: The Status Quo In 2022 fermata tracked 21…