With both CES and the JP Morgan conference on the horizon, there’s bound to be plenty to discuss. But before we dive into conference week, let’s delve into a topic that dominated week one of 2024: Eli Lilly’s recent venture, LillyDirect. In today’s Inner Circle brief, we’ll dissect Lilly’s foray into the DTC domain, its significance, and potential impacts on women’s health and the femtech ecosystem.

Lilly’s Entry into Direct-to-Consumer Healthcare

Last week, just days before the JP Morgan conference, Lilly, a renowned name in the pharmaceutical industry, announced the launch of LillyDirect, its new End-to-End Digital Healthcare Experience.

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