Elix, the first digital platform to combine Traditional Chinese Medicine (TCM) with a proprietary algorithm to empower self-healinghas announced the results of a clinical trial that validates the efficacy of its signature product, Cycle Balance, a personalized formula of medicinal herbs. Cycle Balance holistically supports menstrual symptoms by treating underlying hormonal imbalances, on significantly reducing the severity of 15 common menstrual symptoms…
About a month ago Willow launched a new line of accessory bags and cases for its signature breast pumps. This week the company is back with yet another announcement and brand extension: Mama Care, a new postpartum skincare line featuring nipple balm and breast & belly oil. Both new products are now available on OneWillow.com. Mama Care Nipple Balm is a “clean, ultra-moisturizing…
UK-based CBD lifestyle brand TRIP has raised $12M to support the brand’s international growth. Investors in the round include prominent entrepreneurs, business leaders and investors, including Maria Raga, the former CEO of Depop, and Christian Angermayer, Founder of Apeiron Investment Group. Known in the UK as the “Queen’s CBD,” having received the royal seal of approval by selling out of the Queen’s Windsor shop, TRIP was founded by…
Leading period underwear brand Thinx is launching Thinx Teens, a new line of reusable and sustainable period panties with built-in leak protection, that will be available for as low as $16, a lower price than its predecessor, Thinx BTWN. With the new, lower price, Thinx Teens is one of the most affordable reusable period products for new menstruators. Thinx Teens is now available online…
DTC supplement brand Perelel has raised $4.7M in seed funding from Unilever Ventures, the venture arm of consumer packaged goods conglomerate Unilever, led the seed round with participation from Willow Growth Partners; M13 co-founder Courtney Reum; Revolve chief brand officer Raissa Gerona; Bumo co-founder and CEO Joan Nyugen; Glossier CMO Ali Weiss; Jenni Kayne CEO Julia Hunter; What’s Gaby Cooking founder Gaby Dalkin;…
Bloomingdale’s made the news about a year ago when the department store launched a sexual wellness online shop. And that shop now also sells Rosebud Woman, an inclusive brand known for its intimate moisturizers and other body care, marking the first topical peri- and menopause line within the shop. “We’re delighted that our V-care and performance body care products are available at Bloomingdale’s,…
Hims & Hers, the multi-specialty telehealth platform, is introducing Hers Wellness Essentials, six new supplements formulated specifically for women. The new line includes probiotic supplements that support women’s general health, mental wellness, gut health, digestive health and skin health, as well as a daily libido supplement. The new supplements are now available at select CVS Pharmacy locations nationwide, CVS.com, ForHers.com, and now the new Hers…
Supplement brand Rae Wellness closed a $9.5M Series A a year ago and starting today eleven of the companies signature supplements are available across 4,000 Walmart stores in the U.S. as well as on Walmart.com. Rae Wellness was founded in 2019 and has seen rapid growth as customers’ focus on their overall well-being increased throughout the pandemic. The expansion into Walmart stores…
