News

Menopause: TherapeuticsMD Launches a Bold, New Campaign Promoting Imvexxy, Its Estrogen Softgel Insert That Treats Vaginal Dryness

“Your vagina is queen. Imvexxy is her ally. Long may she reign.” Imvexxy by TherapeuticsMD is the only bio-identical estrogen softgel insert available today. It was first approved in May 2018, when the drug launched with a small campaign. Last week, however, Imvexxy, made a comeback with a bold, new campaign: “Reign”. The new video ad is period-drama (think Bridgerton) inspired and…

Pandia Health Founder Dr. Sophia Yen: “I started FFFL to increase consumer awareness of Female Founded, Female Led companies.”

Last week saw the launch of Female Founded, Female Led (or short FFFL), a new campaign to encourage consumers to shop at businesses that are owned and operated by women. The initiative was started by Dr. Sophia Yen, Founder and CEO of birth control startup Pandia Health, to address the issue of companies with white male founders swapping in women and POC…

Cooper Acquires obp Medical, a Medical Device Company Known for its Single-Use Vaginal Speculums with Integrated LED Illumination

CooperCompanies has announced the acquisition of obp Medical by CooperSurgical, one of its business units. obp Medical is a U.S. based medical device company that develops and markets differentiated products including single-use vaginal speculums with integrated LED illumination. Commenting on the transaction, Al White, Cooper’s President and CEO said, “This acquisition is a great strategic fit that builds upon CooperSurgical‘s strong family of OB/GYN…

Survey: Pregnant Women Lack Awareness About Preeclampsia, the Second-Most Common Cause of Maternal Death

May is Preeclampsia Awareness Month, and a recent survey is underscoring a stark need for more education around the second-most common cause of maternal mortality in the United States. The survey of nearly 800 women, including expectant mothers, new mothers within the last year, and those who are considering pregnancy, was conducted by Progenity, a biotechnology company with an established track record of…

Femtech Startup Kasha Receives Investment from Mastercard to Further Scale Its Platform and Support Micro-Entrepreneurs in Africa

Mastercard today expanded its relationship with Kasha through an investment in the purpose driven ecommerce platform. Combining online and offline capabilities, Kasha’s platform allows women across rural and urban locations to make confidential personal care orders. By utilizing the full product catalogue available online, or by placing orders using basic mobile handsets, women can search, order and pay for hygiene products that…

Merck Hosts Organon Investor Day Introducing the New Company’s Vision and Focus on Women’s Health

Only a month after announcing its acquisition of Alydia Health, Merck hosted spin-off Organon‘s management at a meeting with the investor community yesterday. Organon’s leadership shared plans for how the company will deliver sustainable growth and shareholder value as a standalone company. Notable is the strong intended focus on women’s health and plan for more acquisitions in this space. At launch, Organon’s…

Launched: Vella Bioscience Introduces a New CBD-based Pleasure Serum for Women

Vella Bioscience today announces the launch of its breakthrough flagship product – Vella Women’s Pleasure Serum, a pre-play topical serum to promote more frequent, intense, and satisfying orgasms for every cis woman. Founded by a team of medical researchers, scientists and beauty industry experts, Vella leads the intersection of proprietary science and luxury beauty for sexual wellness. For the past century, men have had…

Bone Health Technologies Raises $2.5M for OsteoBoost, its Vibration Belt for the Prevention of Osteoporosis

Bone Health Technologies, an innovator of technologies for improving bone health, announces today the close of its $2.5 million funding round and the appointment of three board members: Karen Drexler, MBA, Nancy Lynch, MD, MBA and Sam Goldberger, MD, MBA. “Our mission is to provide an effective and safe treatment for the more than 40 million Americans with low bone density – this capital and the expertise…