Consumer Health

Amazon Aggregator Forum Brands Acquires Organic Period Care Brand Lola

Forum Brands, an aggregator specializing in Amazon-focused brands, has acquired Lola, a company known for its organic period care products. Lola, established in 2014 by Alexandra Friedman and Jordana Kier, differentiates itself in the market with its 100% organic cotton tampons, pads, and sanitary products. The acquisition, terms of which were not disclosed, aligns with Forum Brands’ strategy to expand in health…

Perelel Secures $6M Series A Funding Led by Unilever Ventures

Los Angeles-based Perelel Health, specializing in prenatal and postnatal vitamins, announced securing a $6M Series A investment, led by Unilever Ventures. Additional investors include Willow Growth and Selva Ventures. Founded in 2020 by Alex Taylor, Victoria Thain Gioia, and Dr. Banafsheh Bayati MD, OB/GYN, Perelel Health has shown consistent growth, evidenced by its year-over-year expansion. To date, the company has raised a…

Vivoo Unveils New At-Home UTI Test at CES 2024

Vivoo, a wellness app renowned for offering personalized nutrition and lifestyle guidance through at-home urine tests, has introduced a new at-home Urinary Tract Infection (UTI) testing product at CES 2024. This recent addition, recognized as a CES 2024 Innovation Awards honoree, delivers results within minutes and is aimed at simplifying the process of health monitoring and facilitating quicker connections with healthcare professionals.…

Hey Freya Secures $500K in Angel Funding to Advance Women’s Wellness Through Doctor-Formulated Supplements

hey freya, a company dedicated to advancing women’s wellness, has recently completed a $500K Angel funding round led by Goddess Fun+d along with participation from other aligned investors and family offices. Founded in 2022 by Helkin Berg, Cecilia Tse, and Thara Vayali, hey freya has set its sights on offering a comprehensive solution to women’s top health concerns. Their solution encompasses at-home…