We talked about Kindbody just last week when the company announced its expansion into DTC with ‘Kind at Home’, a new line of consumer products starting with fertility tests for both women and when. This week the company is making the news again with the acquisition of Vios Fertility Institute, a network of fertility clinics. The acquisition doubles Kindbody’s footprint in the U.S. to 26 clinics with plans to expand to 40 retail locations by year’s end and also brings the company’s valuation to $1.15B aka unicorn status.
Kindbody and Vios are both women-led and together have performed nearly 10,000 fertility treatments in 2021, a number they expect to double in 2022. Vios clinics, located in Illinois, Michigan, Missouri, Oregon, Washington, and Wisconsin, will rebrand to Kindbody and integrate Kindbody’s proprietary patient portal, EMR (electronic medical record), and telehealth platform into the expanded operations to ensure a seamless continuum of care.
As part of the transaction, Dr. Angeline Beltsos, Founder and CEO of Vios Fertility Institute, will become CEO, Clinical, designing and leading Kindbody’s medical team. Kindbody’s Annbeth Eschbach has been promoted from President to CEO, Corporate, and will ensure operational excellence and consistent growth across the country, and, Vios President Gregory Poulos will assume the role of President of the combined company. Gina Bartasi, Kindbody’s Founder and CEO, will oversee a newly formed holding company leading expansion and vision for the combined entity.
“We founded Vios with a mission of an unparalleled patient experience and a vision of building families dreamed of by our patients,” said Dr. Angeline Beltsos, Founder & CEO of Vios. “Now, more people will have access to the personalized, high-touch experience they have come to expect from both Kindbody and Vios. Together, we have the opportunity to revolutionize fertility and family-building care and make it more accessible for all. I’m excited for what the future holds.“
Incoming Chief Executive Officer, Corporate, Annbeth Eschbach said, “We welcome Dr. Beltsos and the entire innovative Vios team to Kindbody. This union brings together two organizations with shared values and alignment around unwavering empathy for patient experience and outcomes. Together, we double our size, reach, and strengths in fertility care to serve our large enterprise clients and more patients everywhere.”
“Large employers have been asking for more Kindbody locations to serve their employees and now, together with Vios, we’re better able to meet this demand. Angie is one of a kind and we couldn’t be more aligned philosophically around patient-centered care. After more than a decade of friendship and respect for her work, I’m thrilled to bring together our combined strengths to further accelerate our mission to make fertility care more affordable and accessible for all,” added Gina Bartasi.