HUED, a healthcare engagement solution tailored to address the healthcare needs of Black and Latinx communities, has announced a $1.6M seed round led by Female Founder Fund. Other participants in the round include Serena Williams’ VC fund Serena Ventures, Black Founders Matter, Gingerbread Capital and angel investor Halle Tecco.
HUED was founded by Kimberly Wilson, Female Founders Fund’s first Entrepreneur in Residence, inspired by the frustration with the lack of access to culturally competent healthcare for Black and Latinx communities.
In a recent interview she describes the platform as follows: “HUED is a healthcare engagement platform tailored to improving quality of care for Black and Latinx populations. By connecting patients to trusted providers and culturally informed healthcare services, HUED reduces barriers that these communities face due to fear, distrust, comfortability and lack of access to quality medical care. Patients are able to engage with our physician directory by searching for providers based on insurance provider, region and specialty; our digital curriculum trains healthcare workers on anti-racist practices, implicit bias and providing culturally competent care.”