Fertility supplement and at-home testing brand Bird&Be has teamed up with Mandell’s Clinical Pharmacy to improve access to fertility care nationwide.
While half of US counties don’t have access to OB/GYNs and a sixth of couples face infertility, Bird&Be and Mandell’s aim to address crucial care gaps. Through the partnership, Mandell’s, a 24/7 nationwide specialty fertility pharmacy, will recommend Bird&Be’s clinically backed supplements to its network of fertility patients and clinics.
“At Bird&Be, our commitment has always been to make fertility care more accessible,” said Samantha Diamond, co-founder and CEO of Bird&Be. “Mandell’s is one of the most trusted names in fertility pharmacy and their pharmacists are a high-touchpoint for patients navigating treatment. We want to support patients by providing them the nutrients and antioxidants they need during treatment. Mandell’s shares our same commitment to accessibility, quality, and education for fertility patients, and we’re grateful to have their support in furthering our mission.”
Alongside its retail expansion into 1,000 Ulta Beauty locations, clinician referrals have become a growth engine for Bird&Be, up 200% YoY and now accounting for more than 10% of customers. With consumers seeking physician-backed supplements, the Mandell’s partnership gives Bird&Be another clinical distribution channel while putting its products directly in front of patients actively navigating fertility treatment.
