Yellow Wood, a Boston-based private equity firm focused on investing in consumer brands and companies, has announced the formation of a new sexual wellness platform, Beacon Wellness Brands, with the acquisition of several brands from Clio.
Beacon Wellness Brands markets and sells sexual wellness devices under the PlusOne and Deia brands in many leading retailers including, Target, Walmart, CVS, and Walgreens, and has a growing e-commerce business. The company also has a personal care division and manufactures facial skincare and grooming products sold under the Plum Beauty and Clio brands.
Jennifer Roach Pacini, Principal at Yellow Wood, explains, “Sexual wellness has become a key pillar of personal wellness – alongside physical, nutritional, and emotional wellness. Consumers are increasingly thinking of sexual wellness as a sphere of their life integral to their holistic happiness and deserving of proactive focus. Sexual wellness is a high growth category supported by self-care trends and increasing consumer adoption, and PlusOne and Deia will help us launch Beacon as a broader sexual wellness platform. We look forward to leveraging the brand’s leadership in retail to further expand distribution, launch new products and identify growth opportunities through acquisitions.”
Jamie Leventhal, Founder of Clio, will continue to lead the Beacon Wellness Brands platform. “The sexual wellness category is evolving and becoming less taboo as consumers are increasingly more educated about their overall wellness and quality of life. Beacon Wellness is well positioned to capitalize on existing trends and from Yellow Wood’s experience investing in global consumer brands and health-focused companies.”