Rosy Founder & CEO Dr. Lyndsay Harper. Image: Rosy

Sexual Wellness startup Rosy has raised $2M in seed funding for its app, helping women to address their sexual health challenges. The Rosy app is designed and supported by doctors and psychologists and allows women access to evidence-based information and interventions. Austin-based True Wealth Ventures led the round with additional participation from Portfolia’s Femtech II Fund and Mindshift Capital. The company will use the new funds to support further development of its flagship platform, grow the team, and facilitate original research in women’s sexual health. 

Rosy was founded in 2019 by Board-certified OB/GYN Dr. Lyndsay Harper after recognizing that the 43% of women who had problems with their sexual health or wellbeing were met with a complete lack of resources when trying to address these issues. “It’s time women feel empowered to talk about sexual health issues and have access to convenient solutions,” said Dr. Harper. “I created Rosy to revolutionize the way women and their providers think about, talk about, and treat women’s sexual problems.”

Recent studies validate Rosy’s approach. In a 2020 study, results showed that Rosy users experienced statistically significant improvements in many aspects of sexual function including desire, arousal, orgasm, and lubrication. More recently, in a study from Mount Sinai Hospital presented at the American Urogynecology Society Annual Meeting, Dr. Alexandra Dubinskaya et al. concluded that “only one App was approved to be recommended to patients by experts in the field,” and that app was Rosy. This has been echoed in the medical community with more than 6% of OB/GYNs in the country now recommending Rosy to their patients.

“In Rosy, we see the investment opportunity to be the trusted leader in a massive untapped market with a deeply resonant and novel approach that is already changing the world for women and their sexual health needs,” said Kerry Rupp of True Wealth Ventures. 

“Sexual health is a part of everyone’s life, yet when it comes to women’s sexual health, no one is talking about it,” Jane van Dis, M.D. of Portfolia, said in a statement. “Rosy is leading the charge to breakdown stigmas and shine a light on women, sex, pleasure and wellness in the evidence-based way that women deserve.” 

Dr. Harper commented, “Rosy is proud to smash taboos around women’s sexual health and prove that everyone, investors included, should be paying attention to these interventions that women need, want, and deserve.”

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