Smart fabric tech company Nextiles expands its modular data capture platform by partnering with technology and women’s health brand Lilu to bring the next level of breast pumping technology to new mothers. Nextiles works with partners across a range of industries to develop personalized, fabric-based sensors to power clothing for consumers’ everyday needs. The two companies have joined forces as part of a larger initiative during National Breastfeeding Month to spread awareness of the mental and physical challenges new moms endure. To help with this mission, the companies are using Lilu’s advanced breast pumping massage bra and integrating Nextiles’ sensor technology to create novel performance data for new mothers and the broader healthcare industry.
Nextiles’ patent-protected manufacturing process blends traditional sewing techniques with printed circuit boards to embed flexible sensors directly into fabrics for the new mom uniform – a breastfeeding-friendly bra. Using fabric such as nylon and spandex, the breast pumping bra is designed to be extremely comfortable and is even machine washable for easy cleanup. The bra will collect data to provide mothers with insights about their lactation, to help them reach their breastfeeding goals. The data captured from Lilu’s bra and Nextiles’ custom-embedded circuitry will be powered by Nextiles’ newly launched software development kit (SDK), allowing Lilu to own and build custom algorithms for the Femtech industry that focus on empowering mothers, so they can be better equipped to reach their breastfeeding goals and ensure their babies’ health. Lilu’s user app will implement Nextiles’ SDK, and will display a plethora of datasets to help moms optimize their breastfeeding and breast pumping routines and maximize their milk production while wearing the hands-free and self-massaging bra.
According to the CDC, only 25.6% of infants are exclusively breastfed through 6 months, which is the minimum amount of time the American Academy of Pediatrics recommends. This is low, but it makes sense, as 70% of moms work outside the home and too often go back to work 6-8 weeks postpartum. As moms go back to work and are away from their babies, they begin to pump and constantly stress and ask themselves if they are producing enough milk. Having the data provided by the Lilu Bra will provide moms with peace of mind to continue to breastfeed and take control of their pumping.
“We’re excited to announce this partnership today because it not only shows the diversity of our technology but also by teaming up with industry experts like Lilu, we can solve real problems with our fabric-based sensors, in this case, for new mothers everywhere. Working closely with their apparel and technology team, together, we’re delivering user-friendly technology to new moms who struggle with breastfeeding, while simultaneously shedding light on the obvious gap in Femtech products,” said Nextiles Founder and CEO, George Sun.
“We created Lilu to offer a line of smart bras designed specifically to help new moms adapt to breastfeeding more seamlessly,” said Adriana Vazquez, Lilu CEO and Co-founder. “This demographic of new moms tends to be overlooked in the technology space, but when done correctly technology like this can be a tremendous help. It not only can make pumping more comfortable, but with the addition of Nextiles’ data-driven technology, that added insight will provide users with a sense of reassurance as well.”