UK-based social impact organization HASSL has built a substantial social media presence ahead of its official launch today, attracting over 170,000 TikTok followers and 98,000 Instagram followers since its founding in October 2024. The organization, created by founder Amy Watson, focuses on addressing women’s safety issues through a multi-faceted approach.
HASSL’s strategy differs from traditional women’s safety initiatives by aiming to shift responsibility away from individual women and toward broader societal solutions. Instead of promoting self-defense tools or personal safety products, the organization plans to develop tools, training, and technology that address underlying causes such as systemic sexism, public space design issues, and reporting barriers.
According to the organization, they have recruited over 700 global ambassadors and built a WhatsApp community of more than 900 members across 100+ countries. Their five-stage plan involves engaging various stakeholders, including parents, partners, men, communities, employers, and brands.
Today, HASSL launches the second stage of its initiative, which focuses on sustainability and scalability. This includes merchandise and workplace training on harassment awareness and bystander intervention, designed to generate funding while promoting their cause.
“There’s no single fix to the issue of public safety for women, and HASSL embraces that reality. Through a combination of training, awareness-raising products, resources and our unique tech tool aimed at increasing reporting and conviction rates, we’re building a collection of solutions that put the responsibility where it belongs—on society as a whole. Women shouldn’t have to bear this burden alone,” said Amy Watson, Founder of HASSL.
The organization reports that one of its future projects will be a reporting tool that enables victims and witnesses to log harassment incidents quickly and anonymously. HASSL states that the tool will be designed to help detect patterns, create more accurate incident statistics, and potentially increase formal reporting and conviction rates.
HASSL uses the hashtag #ItStopsWithUs as its call to action, promoting collective responsibility for women’s safety.
