Image: Salad

Salad, an Indian femtech startup focused on hormonal health has raised $270K in re-seed funding led by Antler India. The company’s mobile app, that’s currently under development, wants to support women to better manage their health throughout the menstrual cycle by providing personalized nutrition, fitness, and lifestyle advice.

“We are currently at the cusp of a revolutionary shake-up of the healthcare industry, wherein women are finally taking charge of the different factors contributing to their overall health and wellness. At Salad, we want to leverage technology to empower women to plug the information gap about their hormones and take the necessary steps to proactively manage their own health and lifestyle.” says Aruna Chawla, CEO at Salad. Karishma Rathaur, COO and Co-founder, Salad added, “What’s particularly exciting is that we are building this for women across the world, through multiple stages of their life, having diverse goals and bioindividual needs, in a way that’s only possible through technology. ” 

Salad’s upcoming app gives users access to plans, personalized to help them achieve their individual health goals. Plans are being developed by experts in the fields of nutrition, athletic performance training, and mental health practitioners. Salad pays special attention to any underlying conditions and data collected on a user’s menstrual cycle.

The company was founded by Aruna Chawla and Karishma Rathaur in 2022, after the duo met at Antler’s India Residency 2022. Antler India Partner Rajiv Srivatsa shares: “The increasing prevalence of lifestyle diseases is a trend that cannot be ignored and demands new-age interventions that use technology. Additionally, women continue to be an underserved segment when it comes to most healthcare solutions, particularly ones hormonal health related. Aruna and Karishma are a fitting team to build for this problem – bringing a nuanced understanding of healthcare solutions, coupled with skills to build products for scale. We are thrilled to back Salad and believe that their approach of science-backed and bioindividual solutions will help women take better charge of their health.”

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