Cord Blood Registry (CBR), a brand by fertility and women’s health company CooperSurgical, is the largest family newborn stem cell preservation company in the world. Founded in 1994 CBR helps parents store stem cells from cord blood and cord tissue for their children.
CooperSurgical and CBR are now teaming to launch an educational campaign – starring no other than Chrissy Teigen – focused on the benefits of banking newborn stem cells from cord blood and cord tissue. Chrissy Teigen is a New York Times best-selling cookbook author, television host, entrepreneur, and a mom herself.
“As part of my pregnancy, I learned banking my baby’s newborn stem cells gives us access to current treatments and future clinical therapies, if my child ever needs them. We knew this was something we wanted to do – as a mom, I want to make sure our children have every possible option available to them,” stated Ms. Teigen. “I was confident in partnering with CBR, as they are the #1 choice for parents and the most recommended cord blood preservation company by OB/GYNs.”
This new, multichannel direct-to-consumer campaign, featuring Ms. Teigen will include content across digital and social media as well as national and regional earned media. The campaign will also highlight the real-life impact banked newborn stem cells from cord blood and cord tissue has had on patient lives and physician practices.
These powerful cells have the natural ability to turn into other types of important cells. Emerging research in regenerative medicine is examining the ability of newborn stem cells to also help repair and regenerate damaged cells with healthy ones. In fact, 85% of the cord blood released for families was with the intention to be used for regenerative medicine purposes.
“When we were identifying campaign partners, Ms. Teigen was the obvious choice. Her openness about successes and challenges spanning her business and personal life is relatable to expectant parents across the United States,” stated Holly Sheffield, President, CooperSurgical. “CBR is the largest newborn stem cell preservation company in the world, helping parents store newborn stem cells from cord blood and cord tissue for their children. We are excited to educate more parents about the possibilities that storing newborn stem cells could have for their family’s future.”