Interview

Stix: “We’re talking about products that most investors have never used and problems they have never experienced.”

Stix is a direct-to-consumer startup and brand, that’s been around for a while and delivers women’s health products. The company, that’s known for its birth control test delivery service announced today the launch of its ovulation test offer. “Buying women’s health products, such as the ovulation test, can be a confusing experience for anyone,” says Stix’s co-founder, Jamie Norwood. “With Stix, we…

Marta Mrozowicz: “It’s funny how women at the height of their purchasing power are overlooked as consumers.”

Pelvic trainers, breast pumps, sexual wellness products – when taking a closer look, femtech is full of innovative hardware products. Companies like Elvie, Willow or Lora DiCarlo are proof, that there is a market and need for hardware solutions, that address women’s health concerns. Nevertheless entrepreneurs building hardware femtech products are often finding it hard to get their companies off the ground,…

Wild AI’s Helene Guillaume: “Breaking News: Women are not men.”

“Breaking: Women are not men.” What seems obvious to most, has long been ignored by companies creating some of the most popular smart watches and fitness trackers on the market today. “Default male” design is costing companies billions, as was outlined in a recent article on Wired. Virtual reality headsets, billed as the future of gaming and workplace training, are too large…

Liz Klinger: “For various reasons, most topics related to sex have been withheld from both industry forums like CES and the general public.”

It’s been a few months since the Consumer Technology Association (CTA) announced, that it will allow sex tech startups to participate and compete for awards on a one-year trial basis at CES, one of the world’s largest consumer technology trade shows. The announcement followed the events of 2019, when the CTA revoked an innovation award from sextech startup Lora DiCarlo and eventually…

Kegg: “We’re on a mission to make fertility care affordable, personalized, and stress-free.”

Ladies Technologies, the company behind the kegg fertility tracker, made the news last August, when their Indiegogo campaign reached its funding goal within the first 36 hours after launch. Ever since the San Francisco-based startup has been busy with production and is getting ready ship product this December. What is kegg? kegg is a smart 2-in-1 fertility tracker that is intended to…

Jelena Jansson: “We still have a long way to recognise the importance of mental health support, at whatever size.”

Unimpressed by the Brexit turmoil, Jelena Jansson just recently moved her company to London. And she hasn’t looked back. After starting Healstack in Sweden, the entrepreneur decided, that the startup culture in one of Europe’s premiere startup hubs was a better fit for her and her company. We spoke to her about her decision, Healstack’s mission to advocate for body positivity and…

Australia’s Femtech Ecosystem at a Glance

It’s only been a few weeks since the newest chapter of FemTech Collective launched in Sydney and many of us suddenly realized how little we actually know about the tech and femtech scene in Australia! Well. Today we’re determined to change that! Megan Capriccio is FemTech Collective’s Sydney Ambassador and besides supporting the local ecosystem, she is also determined to connect founders…

Katie D. McMillan: “We can’t sum up all of our medical needs as women to our lady parts!”

Katie D. McMillan has had an interest in maternal and child health since her university days, when she was pursuing a degree in public health and at the same time started to learn more about technology’s ability to improve both public and individual health. Unsurprisingly years later, after doing a lot of work in healthtech development, FemTech sparked her interest. Today she…