Insights

5 Expert Branding Tips for Femtech Companies

As though women’s health issues have not faced enough difficulties in the past, the heroines of today’s women’s health industry, namely femtech leaders and founders, are still dealing with a number of challenges in getting their products, services, and solutions out there. With over 1,300 femtech companies, the healthcare industry is still dominated by men’s leadership. Women leaders also feel like they…

Social Networks, Community Building & The Metaverse: An Interview with Diem Co-founder Emma Bates

What does a new social universe for knowledge sharing look like in 2022? Diem, a new social media alternative created for women & non-binary folks, is trying to answer this question. The company came our of beta in October launching its social networking platform to a waitlist of over 20,000 people. Diem’s mission? To reinvent how we meet, network, learn and collaborate…

The Ins and Outs of Funding Sextech Startups

In line with the launch of Maddyness UK’s sextech podcast, we delve into the challenges faced by those seeking funding for sex-positive startups.  Sitting in that precarious (but arguably enviable) space between absolute no-go zone and next big thing for investors, sextech is a burgeoning market now worth $30B-$40B. Once assigned to the lifestyle business category or else totally shunned because of…

Building and Monetizing Communities in Women’s Health

It’s been all over twitter these past couple of weeks: Community is the new moat and has founders and investors equally excited. Community has made its way back into pitch decks as a strategic advantage and the digital health space is no exception here. But what does all of this mean for women’s health startups and how does one build, scale and…

5-Minute Femtech Brief: Birth Control

Oh wow, oh wow! What a ride it’s been these past couple of days! You may (or may not) have heard, but we recently launched our premium offering, the Inner Circle, and we really couldn’t be more grateful for the many of you who have already signed up and support us on our mission of covering and connecting the women’s health ecosystem!…

Women’s Health Wednesday: Why Femtech Innovators Are Flocking to Clubhouse on Wednesdays

Yep. Clubhouse is hard to ignore and has also reached our femtech fam. And there is one event series on the audio-only social network, that has us excited every week: Women’s Health Wednesdays. The series is hosted by a group around angel investor and Forbes journalist Bérénice Magistretti. Other regulars include Janine Kopp (PERLA Health co-founder) and Jan Deruyck (Guud Woman co-founder)…

Lululemon’s Global Wellbeing Report: Only 29% of Respondents Indicate Strong Wellbeing, with Gen Z Ranking Lowest Among Generations

Activewear brand lululemon today released its first ever Global Wellbeing Report, advancing the company’s commitment to advocate for wellbeing—enabling holistic wellbeing through movement, mindfulness, and connection. The 10-country study benchmarks the state of wellbeing with the inaugural Global Wellbeing Index issued by lululemon, and explores the dimensions, drivers, and barriers to being well. “The events of the past year brought unprecedented challenges to…

Femtech Insider’s Kathrin Folkendt Talks Women’s Health Innovation, PCOS and Entrepreneurship on UK Health Radio’s Health Tech Hour

Ever wondered how Femtech Insider came to be? You’re in luck as our founder Kathrin Folkendt recently told the whole story on UK Health Radio’s Health Tech Hour, a weekly interview series hosted by PocDoc CEO Steve Roest. Kathrin openly shares how her own struggles with PCOS (Polycystic Ovary Syndrome) led to the start of Femtech Insider and subsequently the founding of…