Mira is a San Francisco-based company that provides healthcare products for more personal, accurate, and reliable home healthcare. Quanovate was founded in late 2015 by a group of scientists, engineers, OBGYN doctors, and business execs to solve the problem of the unavailability of advanced home health testing. The company’s mission is to make home healthcare more personalized and reliable, while empowering people…
When it comes to talking about periods, the right words can change the conversation. Thrive Agency have teamed up with linguists from the University of Nottingham to explore the language used by Gen Z and Millennial women when they talk about menstruation. This was compared to the language used by period product brands in their communications. The results expose stark differences and surprising similarities, highlighting…
Today’s healthcare system leaves far too many people behind. To combat these inequities, Rapp, a global creative agency, is launching Series R, a health equity marketing accelerator program focused on elevating femtech start-ups. The goal of Series R is to support one game-changing start-up bringing new solutions to market in a space where women, people of color, and other marginalized communities have traditionally…
Two weeks ago Future Digital Founder Destinee Berman invited our community to join her for a tactical online marketing workshop all about retention for femtech and wellness brands. Destinee is a growth marketer with 20 years of industry experience working with brands such as Twitter, Sephora, and Microsoft. Her performance marketing agency Future Digital specializes in connecting customer acquisition (paid social/search) with…
Remember our “Ask the Expert” Office Hours with Ahrefs’ Patrick Stox? Did you submit a question? Yes? Great! Because today is the day and we’re excited to share her answers to all YOUR most pressing questions about healthcare SEO. Meet Patrick Stox and Ahrefs! Patrick Stox is Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs. Before that he was a Technical SEO at IBM for many years,…
When my Co-Founder and I started Bellabeat, we were motivated by a vision of providing women around the globe with easy-to-use and beautiful tools to track their lifestyle and health. Tools that were not simply a gimmick to sell to women. The goal has consistently been to bring visibility in measuring all aspects of a woman’s health in every stage of life…
Early motherhood is a beautiful thing, and nursing is a great opportunity for moms to really bond with their little ones after they’ve entered the world. Unfortunately, there also exists the other side of the coin- nursing often comes with myriad unpleasant lactation issues, from painful breast engorgement, clogged ducts, mastitis, and other let-down issues. This becomes especially difficult for parents who…
It’s been a year since the New York Times first asked “Why did Facebook reject those ads?”. The piece drew attention to the difficulties many women’s health and sexual wellness brands face when trying to advertise on Facebook. The article even caught Hillary Clinton’s eye, who challenged the folks at Meta to do better. Fast forward one year, and despite improvements Meta…
