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Bellabeat’s Urska Sršen: What I Learned Using My Own Product To Track My First Pregnancy

When my Co-Founder and I started Bellabeat, we were motivated by a vision of providing women around the globe with easy-to-use and beautiful tools to track their lifestyle and health. Tools that were not simply a gimmick to sell to women. The goal has consistently been to bring visibility in measuring all aspects of a woman’s health in every stage of life…

How Momcozy Brings Deep Massage to Breastfeeding Moms with its New Kneading Lactation Massager

Early motherhood is a beautiful thing, and nursing is a great opportunity for moms to really bond with their little ones after they’ve entered the world. Unfortunately, there also exists the other side of the coin- nursing often comes with myriad unpleasant lactation issues, from painful breast engorgement, clogged ducts, mastitis, and other let-down issues. This becomes especially difficult for parents who…

Ask the Expert: Ahrefs’ Patrick Stox Answers Your Questions about SEO for Healthcare Brands

It’s been a year since the New York Times first  asked “Why did Facebook reject those ads?”. The piece drew attention to the difficulties many women’s health and sexual wellness brands face when trying to advertise on Facebook. The article even caught Hillary Clinton’s eye, who challenged the folks at Meta to do better. Fast forward one year, and despite improvements Meta…

Ask the Expert: Lightmatter’s Stephanie Adams Answers YOUR Questions about Building & Scaling Digital Health Solutions

Remember our “Ask the Expert” Office Hours with Lightmatter’s Head of Product Stephanie Adams? Did you submit a question? Yes? Great! Because today is the day and we’re excited to share her answers to all YOUR most pressing questions about building, launching, and scaling digital health products and services. Meet the Expert: Lightmatter’s Head of Product Stephanie Adams Lightmatter is a US-based agency that brands, designs,…

Office Hours: Lightmatter’s Stephanie Adams Helps Healthtech Companies Build, Launch, and Scale Their Products. Ask Her Anything!

Product is the top priority for pretty much every startup company, no matter what stage they are at. “Build a product users actually want” is common advice. Implementing it, however, can prove to be challenging (as many of you probably know.) Early stage companies sometimes lose direction, and some never ship. At a later stage, product roadmaps tend to get complex, and…

Guidea Selects 30 FemTech Startups for UX Design Sponsorship Program, Femovate — a $500k investment in Female Health Innovation

Guidea, an award-winning, women-led UX design consultancy announces a $500k investment in women’s health innovation through their FemTech-focused UX design sponsorship program, Femovate. In September, Guidea reached out to the FemTech community to offer three promising FemTech startups the opportunity to receive sponsored UX research, design, and mentorship services. After a whirlwind month of presentations from over 100 FemTech founders who demonstrated…

Haleon NEXT Launches Latest Drive to Partner with Emerging Consumer Health and Tech Companies

Haleon’s Re/Wire Health Studio invites third cohort of applications from emerging growth and early-stage consumer health and tech companies around the world Programme aimed at discovering and scaling early-stage consumer health innovators  Launch of Cohort 3 applications sees initiative expand into Indian market  Haleon’s Re/Wire Health Studio helps emerging companies and innovative founders bring to market ground-breaking solutions that will shape the…

The Dark Side of Female Founders’ Personal Brand Story

Female founders are no longer a small niche. Back in the ’70s, women-owned businesses only accounted for 4.6% of all companies in the U.S. In 2019, however, the number soared up to 42%. Nearly half the companies in the States are owned by women, yet female entrepreneurs are still dealing with problems that their male counterparts don’t have to face. “Female founders…