Plan Your Baby, a UK-based virtual fertility clinic, has closed a seed round from strategic angel investors. Financial terms were not disclosed.
Plan Your Baby offers IVF and fertility treatments through a telehealth model, with 85% of the IVF process done close to where patients live via 450+ partner locations across the UK, with egg collection and embryo transfer at a partner clinic in London. The platform provides video consultations, at-home nurse visits for blood tests, medication home delivery, same-day results, and continuous support via WhatsApp and email – designed to reduce the logistical burden that makes fertility treatment difficult to manage alongside work and daily life.
The clinic was co-founded by CEO Marija Skujina, a certified fertility nurse, and medical director Dr. Sami Almusawa, who spent 10 years at ARGC, one of London’s most well-known fertility clinics.
“Fertility care shouldn’t depend on where you live, how much you earn, or how lucky you are with your first clinic,” said Skujina. “We’re building something the industry hasn’t seen before – a truly global telehealth fertility clinic that puts expertise, empathy, and access in the hands of anyone who wants to plan a family, wherever they are in the world.”
