Image: Vella Bioscience

Vella Bioscience today announces the launch of its breakthrough flagship product – Vella Women’s Pleasure Serum, a pre-play topical serum to promote more frequent, intense, and satisfying orgasms for every cis woman.

Founded by a team of medical researchers, scientists and beauty industry experts, Vella leads the intersection of proprietary science and luxury beauty for sexual wellness. For the past century, men have had powerful medical support for their sexual wellness, yet support for female sexual wellness has been viewed as too complex. Dr. Harin Padma-Nathan, the lead Principal Investigator for Viagra and Cialis, alongside chemist and Chief Product Officer Dr. Michael Frid, saw the opportunity to simplify female sexual wellness strategies. With proprietary nano-encapsulated CBD technology, the two industry pioneers created Vella Women’s Pleasure Serum that works deep beyond the skin to relax the vaginal and clitoral smooth muscle tissue.

“We hope to see Vella spur a new sexual revolution – one of sexual orgasms, equality and liberation,” said Chief Scientific Officer, Dr. Harin Padma-Nathan. “Vella is sensual intelligence in a bottle. It gives women the power over their sexual pleasure no matter their age, sexual orientation or life stage.”

Vella Bioscience is led by Chief Executive Officer Nial DeMena, who brought co-inventors and industry pioneers Dr. Padma-Nathan and Dr. Frid together to lead the development of Vella Women’s Pleasure Serum.

“Women’s sexual wellness hasn’t been taken seriously,” said Chief Executive Officer Nial DeMena. “We saw the need for science and research conducted by experts in women’s pleasure, and we are committed to doing it right.”

The company is in its final stages of a seed II funding round that will provide a post money valuation of $50 million. The pleasure serum is a direct-to-consumer product currently only available through the company’s website. Vella also plans to partner with major retailers starting mid 2021. The 30ml multi-use bottle retails for $65 and the 2ml single-use sachet retails for $8.

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