The world’s first brick-and mortar museum dedicated to vaginas, vulvas, and gynecological anatomy has a new home in London and is re-opening its doors on March 19 in Bethnal Green after 6 month hiatus. To mark the occasion and throw itself a bit of a housewarming party in its new home, The Vagina Museum is launching a poster campaign locally to create awareness both for the opening, but also the educational value the museum itself creates.
The campaign called “Neighbours” is a pro bono campaign from TheOr London, the Creatives behind The Vagina Museum’s 2020 ‘Open Soon’ campaign which raised almost £20,000 for the museum during the height of the COVID-19 pandemic and government enforced closure, through an auction of vulva-based artwork.
Some posters draw parallels between establishments already in the area and the museum’s offering, whereas others play on anatomical knowledge and bring to light the values of the museum itself. Provocative? They shouldn’t be.
Creative Director, Nathalie Gordon explains, “Half the world has a vulva, a vagina and a clitoris – it should be normal to use these words in our everyday vernacular and be comfortable seeing them mentioned on billboards. If anyone finds the campaign sensationalist, inappropriate or weird – it says more about them than it does the work or the museum.”
Florence Schechter, Founder and Director at The Vagina Museum shares: “We’re thrilled to be able to reopen our doors to the public. During our temporary closure, we’ve had so many people express how much they missed us. Since the beginning of this project, it’s been crucial to us for the Vagina Museum to exist as a physical space. These last few months have been tough as we’ve searched for a new home. We’re excited to become a part of the vibrant community in Bethnal Green.”
The campaign will run specifically in East London only from March 3rd, in static and digital OOH formats. All media space has been donated to the Museum by long-term supporters Jack Arts, part of the BUILDHOLLYWOOD family and London Lites. Also donating space are new partners Clear Channel, who wanted to help the museum after awarding their ‘Open Soon’ campaign an OOH award in 2021. After opening, The Neighbours posters will be available to buy on the museum’s website, with 100% of proceeds going back to the museum.