&SISTERS, a family-run sustainable period care brand known for its compostable pads, tampons, and liners, has made a significant move by acquiring Mooncup, the world’s first silicone menstrual cup. The acquisition represents a passing of the baton from one ethical, British company to another, as both brands share a common mission of eliminating single-use plastic and challenging greenwashing within the menstrual care industry. This strategic partnership aims to drive positive change and offer sustainable alternatives to mainstream period products.
Since its inception in 2002, Mooncup has been dedicated to reducing waste generated by single-use plastic period products. Over the years, they have paved the way for reusable options such as menstrual cups, reusable pads, menstrual discs, and period pants.
Kath Clements, Mooncup Director comments: “The Mooncup was created in 2002 to drastically reduce the waste from single-use plastic period products. Our options around periods have changed so much since we started, and we’re proud to have paved the way for reusable choices: from menstrual cups to reusable period pads, menstrual discs and period pants. With truly organic, plastic free disposables available too, there really is no good reason left for single-use plastics to be used for periods.” She continues: “Still, with big players like Procter & Gamble (Tampax, Always) choosing to make ‘pure’ ranges and reusables while continuing to make their biggest profits from plastic applicator tampons and plastic-filled pads, it’s time for a new approach. We’re proud that &SISTERS will be taking up the mission for Mooncup, and we’re excited to see what the next wave of positive change brings.”
&SISTERS Co-Founder Lucy Lettice adds: “Mainstream, organic cotton topsheet & bamboo pads, tampons and liners never biodegrade, because they contain such vast quantities of an unnecessary plastic called super absorbent polymer. An average pack of mainstream pads contains the equivalent of five plastic bags and we use on average 11,000 of these products each in our lifetimes.” She continues: “My mum & I started &SISTERS to tackle the industry’s greenwashing and the lack of regulation of the irritants in mainstream period care. Our pads, tampons and liners contain no plastic or irritants, biodegrade faster than a banana and at the same time our heavy pads are twice as absorbent as the mainstream equivalent.”
&SISTERS products can be found in popular UK retailers such as Asda, Boots, Booths, Ocado, and Abel & Cole, making sustainable period care easily accessible to a wide range of consumers. Similarly, Mooncup is available in Boots, Holland & Barrett, and through their official website, mooncup.co.uk.