DTC healthcare company Ro has acquired Dadi, a fertility company specializing in the facilitation of sperm testing, analysis, and storage. The deal follows Ro’s recent $150M raise and another acquisition in the fertility space (Modern Fertility) last summer.
As part of the acquisition, today, Ro is launching the Ro Sperm Kit, an updated and rebranded offering powered by Dadi’s proprietary collection, testing, and storage kit. Semen analysis and storage are critical fertility services as, according to the U.S. Department of Health & Human Services, about one-third of infertility cases are associated with fertility problems in men.
“Fertility support has long been complex and reactive, making it difficult for people to play an active role in their health journey. Dadi completely reimagined the sperm testing, analysis, and storage experience, making these services more accessible, convenient, and affordable,” said Zachariah Reitano, co-founder and Chief Executive Officer of Ro. “Now, Ro will bring this patient-centric experience to more people through Ro Sperm Kit and, in the future, create the most comprehensive direct-to-patient fertility products and services in the country for both individuals and couples.”
Dadi was founded to make fertility services, including cryopreservation more affordable and accessible, to improve education about fertility, and to empower people to take a more active role in their fertility journeys. The Ro Sperm Kit will soon also be available through Roman, the company’s digital health clinic for men, and Modern Fertility.
Tom Smith, Founder and General Manager of Dadi, said, “Like Ro, Dadi got its start by helping people navigate stigmatized sexual health issues. We set out to grant everyone the opportunity to proactively address their fertility questions or needs. With our proprietary sperm collection and storage kit and technology, we’ve been able to offer the most trusted, easiest, and fastest way to test and store one’s sperm for future fertility options. And, now, together with Ro and Modern Fertility, we have the opportunity to redefine the fertility experience for any individual or couple.”
The Ro Sperm Kit offers individuals the at-home sample collection and end-to-end testing and storage experience that Dadi’s team created. The Ro Sperm Kit is delivered directly to the home for convenient, private sample collection. Once collected, both the collection kit and storage capsule are designed to secure and preserve sperm, including from changes in temperature or any disruptions during transit to a partner lab. When the analysis of the sample is complete, each individual receives a personalized report that includes an evaluation of sperm count, concentration, and motility, offering people insight into their sperm health.
Dadi is not only dedicated to making personalized fertility information and support more accessible, but also helping to advance research in reproductive health. Dadi can leverage its data and clinical capabilities to support research in areas such as intracytoplasmic sperm injection (ICSI) and in vitro fertilization (IVF). In the future, Dadi hopes to use this research to help patients achieve better outcomes along their fertility and family planning journeys.