Report: Digital Health Consumer Adoption 2019 (Rock Health & Stanford)

Rock Health and the Stanford Center for Digital Health have just released their fifth annual Digital Health Consumer Adoption Report, which examines the major consumer trends in healthcare technology.

US consumers have increasingly begun to expect the benefits of technology to improve their healthcare experiences. In 2019, consumer adoption of digital health tools leveled off near last year’s high water mark—but the data on specific population segments paint a much more nuanced picture for healthcare innovators.

The report covers everything from overall adoption to sentiment around health data sharing. The analysis focuses on three key themes that emerged from the data:

  1. Patient-generated health data creates opportunity—and potential challenges
  2. Online health information is reshaping the relationship between patients and physicians
  3. US consumers’ willingness to share their health data depends on whom they are sharing it with

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