Pluro has raised $14 million in Series A funding led by Bessemer Venture Partners. The company is building a fertility platform that partners with standalone IVF clinics in India, providing technology and operational support.
In India, infertility affects over 27 million couples, according to the company. The number of IVF cycles in India is expected to increase from approximately 300,000 cycles in 2024 to 550,000 by 2030, driven by cultural emphasis on parenthood, increased social acceptance of fertility treatments, and government-led initiatives reaching semi-urban and rural communities.
The IVF industry in India is highly fragmented. Of the approximately 6,500 centers in India, nearly 90% are standalone clinics.
Pluro partners with doctors, equipping them with a platform that provides technology and operational support in areas including finance, HR, operations, and marketing. The platform provides each partner doctor with equity participation. Doctors continue running their existing clinics while leveraging the platform’s resources. Pluro is on track to partner with and integrate 25 standalone IVF clinics over the next six months.
The founding team includes Dr. Jaydeep Tank (CEO and co-founder), one of the earliest gynecologists to establish an IVF practice in India, who has mentored over 20 specialists in setting up their own clinics; Dr. Parikshit Tank (Co-founder), an IVF specialist with over 80 peer-reviewed papers and four authored books; and Dr. Bhaskar Shah (Co-founder), a healthcare administrator and promoter of Jupiter Hospitals, a publicly listed chain with a market capitalization of $1.17 billion.
