Plenna Co-founders. Image: Plenna

Mexico-based women’s health company Plenna has raised $4.4M in seed funding led by Urban Innovation Fund. Other participants in the round include Canary VC, Collaborative, 1984 VC, 500 Global, Bridge Latam, Amador Holdings; Nido Ventures, Integra Groupe, and Phoenix Club. Plenna is pioneering a hybrid care model, similar to Tia in the US, to serve women holistically through in-person gynecology services, online mental health care, as well as DTC nutrition, gynecology, and primary care services. The company has raised a total of $5.3M to date.

Plenna was founded in 2021 by Giovanna Abramo and Lorena Ostos, who set out to address the many challenges women face when trying to access healthcare services. Stigmatization around many women’s health issues is a real problem for many Mexican women. Others struggle to find the right provider, or find it hard to stay on top of all their appointments or medical records.

Giovanna Abramo, Co-founder of Plenna shares with LatamList: “Plenna is both a healthcare and technology company. On the technology front, our patient portal will digitize and put patients in control of their own health, while allowing professionals to communicate with each other and build comprehensive diagnostics with data-driven algorithms. With this data intelligence, we will be able to create a scalable model in which we provide personalized health recommendations to our patients. On the healthcare front, we are focused on standardizing care by protocolizing every part of our services and training our professionals so that no matter who you deal with, you receive the same warm, high-quality care.”

Plenna has served 4000 women since launching 6 months ago, and plans to scale this number to 24000 patients in 2023. Besides investing in growth, the company also plans to use the fresh funds to expand its offering, and improve its existing online platform.

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