Last week Modibodi released its first line of biodegradable period & pee proof underwear. An achievement to celebrate for sure! What got us talking though is the reaction we got, that led us to the question: Do we need better products or a better attitude as consumers? 🤔

But let’s start from the beginning. As mentioned Modibodi introduced biodegradable period underwear last week. We covered it and one particular talking point in our piece triggered quite a bit of discussion:

“To biodegrade menstruators need to cut off the elastics and discard them with landfill waste where microorganisms will break it down under anerobic conditions. The main body of the pant can be buried in active soil, which is full of natural microorganisms, bugs and bacteria, that will break it down into nature.”

Some of the Reactions we got: “Oh wow. That seems like a lot of effort.” and “Where would I bury it? In Central Park?”

And this got us thinking: Are better, more sustainable products enough? Or is what we really need the realization that “saving our planet” takes effort and will require us to change our habits, get uncomfortable and “do the work”? Can we “out-innovate” climate change?

So many questions and no, unfortunately we don’t have the answer, but wanted to share with all of you as food for thought… 🌱

Do you have thoughts on this? Wanna weigh in? Let us know in the comments! We’d love to hear what you have to say!

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  • Lieke van Kerkhoven
    Posted January 24, 2022 at 6:42 am 0Likes

    Very relevant topic! Thanks for bringing this up. I think technique is helping us make the shift, but it is a means to an end. Very often the product or service is seen as the end though. While the technical possibilities are evolving into a more circular era, the way we think and behave is still stuck in the industrial, linear mindset… leading a software company that helps organizations make a circualI step, I have been very aware of this context. The physical product is what I call the outside, our mindset is the inside. If there is a mismatch it will be very hard to successfully introduce your sustainable solution. I wrote a piece on this a while back

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