Image: Fount

Fount, a company specializing in experiment-driven health and performance optimization, has announced a successful $12M Series A fundraise to expand its mission of making personalized health and performance optimization programs more widely available. The round was led by Amity Ventures with participation from Elysian Park Ventures, Not Boring Capital, Allen & Co, Champion Hill Ventures, and angel investors.

The company initially began working with professional athletes and Navy SEALs, and has since developed its flagship offering, Fount Pro, which provides customized programs that enable clients to optimize their energy, focus, mood, sleep, gut health, longevity, fertility, and body composition. Fount uses n=1 experimentation and coaching from experts in various fields, such as former military special operators, Olympic sports scientists, and sleep researchers. Fount’s founder and CEO, Andrew Herr, previously led human performance efforts for the U.S. military and has been honored twice as a Mad Scientist by the U.S. Army.

“At Fount, we’ve taken our expertise in optimizing outcomes for the highest performers in the toughest environments on Earth and built tools that can help anyone achieve their health and performance goals,” said Andrew Herr, Founder and CEO of Fount. “With this funding, we are expanding our world-class Fount Pro service and preparing to launch new products to solve high-impact challenges. The effectiveness of our products and services shows the value of merging the data from our experiment-driven approach with the latest AI technology. We will continue to leverage these advantages to make world-class tools available beyond pro sports and special operations.”

CJ Reim, Managing Partner of Amity Ventures adds: “Many companies, protocols, or products offer point solutions delivering the latest diet, sensor, meditation practice, or fitness routine. Fount sits on top of all of these point solutions delivering a personalized, experiment-driven approach to implementing the health and performance interventions that work for you. We invested in Fount because they are the only company to bring together the health insights, data, and AI expertise required to scale this to millions of people.”

Fount combines proprietary data sets with AI expertise to create effective and scalable products, including FlyKitt, a jet lag solution that has shown remarkable results based on its scientific insights into the role of inflammation in jet lag. Fount will launch a series of additional products for sleep and – probably of interest to many of you reading this – women’s health in 2023.


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