Rock Health and the Stanford Center for Digital Health have recently shared the findings from their sixth annual Digital Health Consumer Adoption Survey.
Amidst a national pandemic and the ensuing stay-at-home orders, consumer adoption rates grew significantly from 2019 to 2020—10+ percentage point increases—across live video telemedicine, wearable ownership, and digital health metric tracking. The 2020 survey data suggest that consumers more than ever expect technology to be an integral part of their healthcare experience.
The report covers COVID-19’s impact on consumer adoption of digital health tools and services, which demographic groups were most likely to user various modalities of telemedicine in 2020 compared to previous years and how consumers’ data sharing preferences changed depending on stakeholder and type of health data shared.
