Jennis, founded by Olympic and World Heptathlon Champion Dame Jessica Ennis-Hill, has raised £1M in pre-seed funding for its movement-focused wellbeing and Cycle Mapping app. The round was led by Maki.vc with participation from existing investor Venrex and silent angel investors. Jennis uses science-backed expertise to help users adjust their fitness program to their personal hormonal and menstrual cycle, helping them achieve maximum physical…
A new study commissioned by international women’s healthcare brand, INTIMINA and conducted by YouGov, revealed a shocking gap in men’s knowledge of women’s menstrual cycles. With 1,091 U.S. males surveyed, only 41% of men could correctly identify what exactly menstruation is. Of these findings, 52% believed a menstrual cycle to be a duration of 1-6 days, when in fact a menstrual cycle is between…
Brianna Bitton kicked off her career as a Disney Imagineer, launched an LA-based interior design firm and eventually found her way into femtech after struggling with her period for years. Eventually she had enough of having to arrange her work schedule around debilitating cramps and other PMS symptoms. While searching for options to alleviate her ailments, she realized that the market was…
Period Care company Lunette has launched a new intimate care product line to join its popular Menstrual Cup. The new Lunette Intimate Cleanser and Lunette Intimate Wipes are the first to be a part of Lunette’s expansion into more holistic, intimate care. Like its original Menstrual Cup, both new, products are crafted with Nordic plant-based ingredients. The soap-free Lunette Intimate Cleanser moisturizes by…
Elevate Ventures has announced the five winners of its second annual Elevate Pitch Competition and among them is femtech startup Menstrual Mates. The company has been awarded $40K in pre-seed funding. Menstrual Mates is an inclusive period care e-commerce company: “Historically, people have dismissed women and menstruators’ needs. However, we’ve listened, we’ve researched, and now we’re doing something about it. We created…
Danish eco-startup LastObject is breaking into the feminine hygiene market with its newest product LastPad, a reusable sanitary pad that aims to reduce the environmental impact of period products and provide a more affordable, comfortable, and healthy alternative for women. In the US alone, approximately 19 billion single-use feminine hygiene products are thrown out each year, the vast majority of which end…
Adidas has launched a new line of period-proof tights, that protect against leaks when worn with a tampon or pad. This product launch is part of Adidas’ roadmap of innovations to better service women in sport. The company has also collaborated with sports research scientist Dr. Georgie Bruinvels and Orreco, a athlete-focused bio-analytics company to create free resources and lesson plans for…
Procter & Gamble’s period care brand has partnered with Arianna Huffington’s Thrive Global to launch Always You, a period tracker and wellness app that allows users to track their cycle and donate period care products as they use it contributing to ending period poverty. “Always has been working to help build girls’ confidence for more than 35 years, and we are always…
