Procter & Gamble’s period care brand has partnered with Arianna Huffington’s Thrive Global to launch Always You, a period tracker and wellness app that allows users to track their cycle and donate period care products as they use it contributing to ending period poverty.

“Always has been working to help build girls’ confidence for more than 35 years, and we are always looking for ways to do more. Our consumers have been using our online period tracker in our Always website for years, and we are now making it more accessible with our new Always You Mobile App. And like everything we do at Always, we saw an opportunity to continue our social impact by turning this into another way for consumers to contribute to help end period poverly,” said Laura Magon, Senior Director of Procter & Gamble for Global Fem Care Innovations – maker of Always. “The pandemic has also spotlighted how women are disproportionally impacted by mental health and wellness concerns. We are thrilled to partner with Thrive Global as we developed more than just a period tracker. Together, we created a wellness platform that provides exclusive Thrive Microsteps to help our consumers improve their overall well-being.”

According to a 2019 Always Confidence and Puberty Study nearly 1 in 5 girls in the U.S. have missed school due to lack of period products. The Always You period tracker allows its users to donate products through partners like Feeding America by registering and engaging with the app.

Always You also leverages Thrive Global’s behavior change expertise to bring users exclusive Thrive Microsteps — small, science-backed actions you can start taking immediately to build habits that significantly improve your life. Users can implement and track their chosen Microsteps daily to reduce stress and boost physical and emotional well-being.

“At Thrive, we’re passionate about creating technology that has an impact on people’s lives, and Always You is a perfect example,” said Arianna Huffington, Founder and CEO of Thrive Global. “We’re not just giving people a period tracker. We’re supporting them and celebrating them with our whole human approach to well-being, and providing too-small-to-fail Microsteps they can take immediately to improve their wellness and build confidence. And we’re especially excited to be doing it to help #EndPeriodPoverty, because giving is one of the most effective and proven ways to boost our well-being, transforming the giver as much as the recipient.”.

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