Unfabled, a UK-based women’s health platform, has raised $1.7 million in funding, bringing total seed funding to $3.9 million. Arāya Ventures contributed to the round through its Arāya Super Angel Fund alongside a number of new and existing angel investors.
Unfabled was founded in 2021 by Hannah Samano, and launches consumer health products through its women’s health platform. Recently introduced supplements include Debloat Superblend, Magnesium Superblend, and Ashwagandha Gummies.
The company has also expanded its retail presence from 50 Boots stores in December 2024 to 737 stores nationwide across the United Kingdom. Unfabled was part of Boots Ignite, the retailer’s accelerator program for trending brands, and is among the first wellness brands from the initial cohort to achieve nationwide scale.
“Women’s health has been sidelined for far too long,” said Hannah Samano, founder of Unfabled. “At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products – you create a movement. Boots expanding our footprint by over 1000% proves that women’s health is no longer niche. We’re proud to be building a brand, a community, and a category that retailers and investors can no longer ignore.”
“Unfabled represents the future of women’s health: community-driven, culturally relevant, and commercially explosive,” said Rupa Popat, General Partner at Arāya Ventures. “Hannah has built unparalleled momentum, with DTC growth that has translated directly into retail success. We are thrilled to back her and this brand at such a pivotal stage.”
Unfabled uses a community-led development approach called Unfabled Labs, where trends are identified, tested, and validated before being developed into products. The methodology combines consumer demand with scientific backing. The company targets Gen Z and millennial consumers with accessible price points, positioning its products as premium formulations without premium pricing.
