Lady Technologies, creator of the kegg fertility tracker, has secured $6.5 million in Series A funding led by Relentless Consumer Partners. The company plans to use the funding to advance its proprietary technology and expand research and development on cervical mucus and vaginal health markers.
kegg, the company’s first product, combines fertility tracking and pelvic floor training by analyzing vaginal data through cervical mucus measurements to identify fertile windows. The platform has supported 50,000 women and families on their trying-to-conceive journey to date.
“Our unique form factor allowed us to collect the largest dataset on cervical fluid changes, enabling us to develop the first comprehensive vaginal health platform to provide women with unique unparalleled insights into intimate health and fertility,” said Kristina Cahojova, Founder & CEO of Lady Technologies. Initially Cahojova created kegg in response to a dearth of solutions for women: “I was shocked that women were being asked to determine changes in cervical mucus using their fingers. I set out to build a technology-driven product, to change the status quo and to enable every woman to have total agency over her own body.”
Source: Wikimedia Commons.
The company plans to expand applications beyond conception to include postpartum, contraception, and other areas. Lady Technologies has appointed a new Board of Directors chaired by John Burns, CEO of Relentless Consumer Partners and prior CEO of TB12. Other board members include Tara McRae from Puma, Michael Horvath, founder and prior CEO of Strava, and Lady Technologies’ CEO and COO, Kristina Cahojova and Sylvia Kuyel.
“We believe women’s health is at an inflection point. Lady Technologies has demonstrated product-market fit in its core trying-to-conceive market and there is tremendous potential for other applications of the technology,” said John Burns, CEO at Relentless Consumer Partners. “Consumer wellness is rapidly evolving, and we think Lady Technologies’ bold approach to women’s health has the potential to drive outsized success.”
