Image: OvuSense

Fertility Focus, the company known for its “family of fertility trackers” that includes OvuSense and OvuCore, is rebranding to viO HealthTech. And it’s not just a name change. Based on the insights gained from 210,000+ tracked cycles, the company is expanding its offering to address women’s health more holistically beyond fertility and moving into Digital Therapeutics (DTx).

Over the past years the company has regularly published research on basal body temperature as a digital biomarker to screen for and monitor the treatment of common issues,that impact fertility but also women’s health from puberty to menopause. Based on these learnings viO HealthTech now plans to roll out a range of products that provide a targeted personalized approach to not only conception, but the management of Polycystic Ovary Syndrome (PCOS), miscarriage risk, pregnancy complications, diminished ovarian reserve and the link to peri-menopause, and the management of menopause itself. 

OvuSense and OvuCore have been in the market for a while and have found wide adoption with leading sensor technology and AI algorithms, 10 granted patents, FDA and CE class 2 clearance, and an app that already complies with Software as a Medical Device (SaMD) standards. viO HealthTech is well positioned to make a mark in women’s health right now once they roll out the soon to be launched DTx platform to their existing user base and form partnerships with other digital health companies globally who offer complementary services and products.

viO HealthTech CEO Rob Milnes explains: “Today’s healthcare systems tend to treat women’s health as a disjointed set of one-off needs that are only investigated and treated after valuable time has elapsed. My wife and I experienced this firsthand when struggling to conceive due to issues with insulin resistance and endometriosis, and again recently when she went through early menopause. Women want access to personalized health information and insights that can help them make informed decisions about their health not only when issues occur but to avoid those issues in the first place. The insight our products have already offered has led to a far more informed conception journey for our customers, and viO HealthTech now wants to help put women in control of their whole health journey.”

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