Swiftarc Ventues has announces a new §10M fund to invest in female-founded beauty and wellness companies. Swiftarc was founded by Sid Jawahar in 2019; this is the VCs fourth fund.

In a recent interview with Techcrunch he explains: “The beauty industry in stuck in time where 75% to 80% of sales are still made from wholesale. E-commerce and digitally native brands are just the tip of the iceberg. What has changed is the emphasis on inclusive beauty, with buyers of diverse backgrounds becoming majority purchasers. In addition, it is now not just about the brand, but building a community in order to be successful.”

Learn more abut Swiftarc Ventures and read the full story on Techcrunch.

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