Image: Fermata

E-commerce platform fermata has just released the latest addition to its series of femtech market maps and it’s focused on Southeast Asia. In the accompanying report the company asks the question: Is Southeast Asia falling behind when it comes to women’s health innovation?

When it comes to comparing Western and Eastern countries and how they should be, there is often a bias towards a western-centric point of view. Instead of comparing regions of completely different cultures, religions, and lifestyles, I hope we can take a localized approach to public health and assess what each country and its citizens need. Instead of asking whether femtech is late to arrive in Southeast Asia compared to its western originator, let’s ask what type of femtech products should be the focus in which country based on the population’s needs and readiness.

Source: Amina Sugimoto, fermata Founder

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