Image: Aura Fem Health

Aura Fem Health, a Singapore-based women’s health company, has secured $200,000 in angel funding from investors including Amit Kumar, founder of Knam Foods, and Anil Gupta, managing partner at AKG Associates. The company provides personalized health solutions addressing mental, physical, and environmental well-being for women across all life stages.

“Aura’s approach is different because it recognizes that women’s health is not just about pregnancy or menopause—it’s about creating balance and vitality at every stage of life. Women deserve to feel their best each moment and we are on a journey to create a massively accessible, highly affordable companion that empowers with personalized knowledge, insights, coaching and behavior change,” says Priyanka Aggarwal, Founder of Aura Fem Health.

The platform starts with a self-assessment, followed by a doctor-written root cause analysis report identifying key “power points” needing support. Users then receive a personalized action map with daily strategies. Currently serving women in over 10 countries, Aura primarily reaches women aged 40-55 navigating life transitions.

The funding will support the development of Aura’s app, launching to test audiences in January 2025. The app will feature behavioral nudges, community connection features, and science-backed health insights. The company aims to reach 10,000 women by 2025 through the app, expanded partnerships, and enhanced offerings.

Prior to founding Aura, Aggarwal’s career included roles at McKinsey, leading marketing for APAC at Heineken, sales and revenue management at Kimberly Clark, and entrepreneurial ventures in Kenya and the U.S.

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