Dr. Olivia Ahn is the co-founder of Planera, the femcare start-up behind the market’s first flushable sanitary pads. Having founded Planera in her final year of medical school, Olivia went full-time into business after completing her medical foundation training in 2019.

In this TedX talk she discusses the current approach to sustainability that often forces consumers to compromise on product performance, cost or convenience. Corporates have found that with the growing market demand for sustainable alternatives, they are made to compromise on margins and product features.

Her question: How can we change our approach to sustainability to ensure that we provide consumers and corporations with sustainable alternatives that do not force us to a false choice?

Curious? You can catch up and watch Olivia’s talk here.

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