Singapore-based healthtech startup Ordinary Folk raises $5M in pre-Series A funding from Monk’s Hill Ventures to scale its services in Singapore and expand to Hong Kong. The company operates two brands, Noah and Zoey, that address men’s and women’s health needs through its virtual care platform. Noah’s focus is on sexual health, mental wellness, hair care and weight management, Zoey addresses sexual wellness, fertility, mental health and wellbeing.
The company was founded by Sean Low in 2020. In an interview with Techcrunch he shares that he “started Ordinary Folk to ease the pain points of an in-person clinical visit, while also making it easier to seek care for stigmatized conditions like erectile dysfunction.” According to Low “Men’s and women’s health conditions are intimate problems that affect all of us at some point of our lives, whether directly or through your partner. And before we started Noah and Zoey, there weren’t any good solutions in Singapore and Hong Kong.”
Monk’s Hill Ventures Co-founder and Managing Partner Peng T. Ong adds: “Millions of people across Asia find it difficult to access proper treatment and care for health conditions that have tremendous taboo attached. Through Noah and Zoey, Ordinary Folk is uniquely positioned to bring in value through the consumer journey of healthcare services, creating an ecosystem where patients have access to medical experts and products, and a wide range of treatment options.”
