It’s been a year since the New York Times first asked “Why did Facebook reject those ads?”. The piece drew attention to the difficulties many women’s health and sexual wellness brands face when trying to advertise on Facebook. The article even caught Hillary Clinton’s eye, who challenged the folks at Meta to do better.
Fast forward one year, and despite improvements Meta made to its global advertising policy, ads are still getting rejected, advertising accounts continue to be taken down and the injustice when it comes to advertising on the large global platforms Meta, Google, TikTok & Co continues as well.
So what is one to do? While our colleagues at the Center of Intimacy Justice continue to advocate for policy change, we’d like to take some time over the next few weeks to explore a work-around, and even more importantly value-creating business strategy with you: Let’s talk about SEO aka Search Engine Optimization.
So what is SEO?
According to our friends at Ahrefs SEO “is the practice of growing a website’s traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.” If you’re new to the field, check out Ahrefs’ SEO Beginner’s Guide or explore the video courses available in the Ahrefs Academy, to take your SEO strategy and skills to the next level.
Now at this point you may be thinking: All of this sounds great, but…What’s the right way to get started with SEO? How can I get more traffic from Google, if my site has been around for a while, but not much is happening so far? How is the healthcare niche different from other niches? How does a rebrand and domain change affect my business? I run a sexual wellness company – does SEO still work for me?
If that’s you and you’re asking yourself SEO questions similar to the ones above, we’ve got good news for you as our next AMA (Ask me anything) Session is dedicated to the wonderful world of SEO and Ahref’s Patrick Stox is joining us to answer your most pressing questions over the course of the next two weeks.
Meet Patrick Stox and Ahrefs!
Patrick Stox is Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs. Before that he was a Technical SEO at IBM for many years, worked at an agency, had his own consultancy, and was in-house at a B2B company. A long time ago he started his career as a developer. Patrick was the lead author for the SEO chapter of the 2021 Web Almanac. He helped define the role of Search Marketing Strategist for the US Department of Labor. To date he has spoken at 75+ industry events including Pubcon, SMX, Tech SEO Boost, Ad World, Digital Summit, and many more. He’s written 50+ articles for industry sites like Search Engine Land, Search Engine Journal, MarTech, and of course Ahrefs.
Ahrefs itself is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs values making meaningful and easy-to-use products. Ahrefs shift things fast to give customers what matters most to them, and to keep them ahead of the game. Their motto: “First do it, then do it right, then do it better.”
Got questions?
Got SEO questions? This is your chance to get answers from a pro! Use the form below to submit your questions by Feb 17, 2023 or, if you prefer, leave a comment with your question under the respective post on Twitter, LinkedIn, or Instagram.
We will share all questions, and of course Patrick’s answers publicly in a follow-up post here on Femtech Insider. You have the option to ask your question anonymously below.
PS: The Ahrefs team will select the “best question” and send a swag box all the way to one lucky winner! Yet another question to participate! 🙂
