Motherbeing, an Egypt-based femtech company, has launched a new mobile app called Daleela, designed to use AI technology to provide Arab women with secure, private access to information and personalized support related to their sexual and reproductive health. Available on both iOS and Android, Daleela offers a platform where women can engage with an AI assistant to receive tailored advice on topics such as menstruation, sexual health, and fertility. The app also provides personalized educational content, including videos, articles, and podcasts, all curated to fit each user’s specific health needs. Additionally, Daleela ensures user privacy, offering a confidential space for women to explore sensitive topics without fear of judgment or exposure.
In a LinkedIn post, Nour Emam, Co-Founder and CEO of Motherbeing, shared her thoughts on the launch, saying: “It’s been almost a week since we’ve announced the launch of Daleela, our AI women’s health assistant app, to the world. Ironically, ‘Daleela’ coincided with the birth of my second daughter, Salima, and I couldn’t have asked for better timing. Challenging is an understatement when I try to describe what this past year has been like building this dream of an app. I’m so proud of my amazing team of researchers, techies, creatives and managers for pushing this dream app into existence. One week down and we’re closing in on 10,000 active users and we’re only just starting. ‘Daleela’ is everything I envisioned for the future of personal women’s health assistance and more. It’s just so exciting to see the possibilities and our plans with our one-of-a-kind AI model slowly rolling out. Today, Daleela is your best friend/expert on women’s sexual and reproductive health, can give you content recommendations and very soon diagnostics.”
The development of Daleela involved collaboration with experts in women’s health to ensure that the content is accurate and culturally relevant. This launch marks a significant step in Motherbeing’s mission to improve women’s health outcomes, particularly in regions where access to healthcare resources can be limited. Daleela is expected to introduce diagnostic capabilities in the near future, further enhancing its role as a comprehensive health resource.
