Moody has introduced a new app mode specifically designed to support women through pregnancy, postpartum, and pregnancy loss, with a focus on mental health during these critical periods. The announcement comes amid concerning statistics showing that 50% of maternal mental health disorders go undiagnosed.
The app’s new Pregnancy, Postpartum & Loss mode aims to provide support during what can be emotionally challenging life stages. According to the World Health Organization, one in five women experience perinatal mental health disorders like depression and anxiety. Additionally, pregnancy loss affects one in four pregnancies, with 80% of women experiencing lasting emotional distress.
Most pregnancy apps currently on the market focus primarily on baby development, which can leave women feeling emotionally unprepared and unsupported through the hormonal changes that occur during pregnancy, postpartum, or following a loss. Hormonal fluctuations during these times can trigger mood shifts, anxiety, and postpartum depression (PPD), which affects one in seven new mothers.
The new mode in Moody offers several features to address these needs, including:
- Hormonal Tracking: Helps women understand daily and weekly hormonal shifts affecting mood, energy, and mental health
- Wellbeing Insights: Provides information on how hormones impact sleep, stress, emotions, and physical symptoms
- Support for Postpartum & Loss: Delivers tailored emotional and hormonal guidance for new mothers and those experiencing loss
Amy Thomson, CEO of Moody, shared her personal connection to the issue: “I’d never experienced deep depression—until I faced pregnancy loss. It was a harsh awakening to how desperately we need more conversations and resources. This World Health Day theme of healthy beginnings and hopeful futures supports Moody’s goal to prioritise the mother’s mental and hormonal health, unlike traditional apps focused solely on fetal development.”
The app was developed by Moody’s team with input from medical professionals. Dr. Sohere Roked, Women’s Health Advisor at Moody, emphasized that “While nothing replaces personalised care, access to clear, reliable information is essential. Moody empowers women to understand hormonal changes and take action for their wellbeing.”
Dr. Louise Rix, Medical Advisor at Moody, added: “Hormones’ impact on mental health is one of the most overlooked areas in women’s health. I’m proud to have helped create a tool that truly supports women.”
