Hims & Hers has expanded its subscriber benefits program with eight new partners, bringing the total to ten. The additions include two women’s health platforms – Natural Cycles and Flo Health – alongside fitness, nutrition, and metabolic monitoring partners including MyFitnessPal, Dexcom (Stelo glucose biosensor), HelloFresh, Factor, Ladder, PVOLVE Studios, and iFIT. Founding partners Prenuvo and Eight Sleep remain.
The women’s health integrations are notable. Hims & Hers subscribers get 40% off Flo Health (the women’s health app) and 28 days of complimentary Natural Cycles access (the FDA-cleared reproductive health app n).
“Healthcare is most powerful when your treatment, your data, your nutrition, and your fitness all work together toward the same goal,” said chief product officer Dheerja Kaur. “Hims & Hers Benefits are an expression of that belief.”
The expansion reflects a broader pattern of mainstream health platforms embedding women’s health tools into their core offering rather than treating them as separate categories. Hims & Hers entered menopause care last year, and the addition of cycle tracking, fertility awareness, and perimenopause support through established women’s health brands deepens that positioning.
